Audi cuts 2026 outlook on China weakness, price pressure (updated)

Volkswagen AG

30/10/2026 08:13

Adds bullets with CFO quotes on US plant, Q4 outlook, background on Volkswagen
Oct 30 (Reuters) - Volkswagen's VOWG_p.DE premium brand Audi cut its 2026 revenue and profitability guidance on Friday after worsening market conditions in China and continued pricing pressure across key markets hit its performance.
Audi now expects an operating margin of 3% to 5%, down from its previous forecast of 5% to 7%, and revenue of €55 billion ($61.4 billion) to €59 billion, compared with its earlier guidance of €58 billion to €63 billion.
CFO Juergen Rittersberger told a media call that details of commitments related to Audi's Georgia plant would be disclosed by the state, while ongoing talks with government representatives remain confidential.
Rittersberger said Audi expects a significantly stronger fourth quarter.
Parent company Volkswagen on Thursday posted its steepest quarterly loss in more than a decade in the third quarter.
German carmakers have continued to lose ground in China, while Chinese rivals are gaining ground in Europe, using competitive pricing and advanced EV technology. 
($1 = 0.8957 euros)

 (Reporting by Christina Amann and Amir Orusov, editing by Kirsti Knolle and Friederike Heine)
 ((Amir.orusov@thomsonreuters.com))