Audi splits Chinese JVs between AUDI and four-ring brands
Audi splits Chinese JVs between AUDI and four-ring brands SHANGHAI/BEIJING, Oct 26 (Reuters) - Audi on Monday divided the branding of its Chinese joint ventures, with SAIC Audi specialising in the four-letter, all-caps AUDI name while FAW Audi will continue to develop and market vehicles under Audi's traditional four-ring logo.
In a statement on its WeChat account, Audi, a premium Volkswagen VOWG.DE subsidiary, said:
Audi is formalising a dual-brand strategy in China to better address the shift toward intelligent mobility and electrification
SAIC Audi will be dedicated to developing, producing and selling four-letter AUDI-branded vehicles. It will sell four-ring Audi cars until the end of 2027
FAW Audi will focus on four-ring models including the next generation of intelligent combustion engine vehicles
Audi says the split will enable faster decision-making, more targeted product development and customer experiences
(Reporting by Zhang Yan, Qiaoyi Li and Ju-min Park
Editing by Keith Weir)
((qiaoyi.li@thomsonreuters.com;))
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