RCS - Arksen Limited - Ocean with David Attenborough

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22/04/2025 08:15

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RNS Number : 6351F  Arksen Limited  22 April 2025

April 22, 2025

 

"This Earth Day, Arksen and 10% For The Ocean Announce Co-Production of a
Powerful New Feature Film to Inspire Global Action and Amplify Funding for
Ocean Conservation"

 

Ocean with David Attenborough, produced by Silverback Films and Open Planet
Studios and co-produced by Arksen & 10% for the Ocean, takes viewers on a
breathtaking journey, revealing that nowhere is more vital for our survival,
more full-of-life, wonder or surprise, than the ocean. Through spectacular
sequences featuring coral reefs, kelp forests, and the open ocean, the film
demonstrates why a healthy ocean is essential for a stable, flourishing
planet.

 

The World Premiere of the film will take place at Southbank Centre's Royal
Festival Hall, London, on Tuesday 6 May, ahead of the film's Global Cinema
Event in over 26 countries from 8 May. The film will be available globally on
National Geographic, Disney+ and Hulu later this year.

 

The film exposes unprecedented realities and challenges facing our ocean, from
destructive fishing practices to mass coral reef bleaching. Yet, the story
remains optimistic, highlighting inspirational global examples that convey
Attenborough's greatest message: the ocean can recover to a glory beyond
anything anyone alive has ever witnessed.

 

Why Arksen & 10% for the Ocean supported this film

 

The Oceans are our planet's life-support system, producing more than half the
oxygen we breathe and playing a vital part in helping to regulate our climate
- yet they remain critically underfunded.

 

Oceans cover 70% of the Earth's surface but receive less than 1% of
environmental funding.

 

Only 0.3% of all philanthropic giving goes to ocean conservation ($0.9
billion) out of the $811 billion donated worldwide. Meanwhile, 90% of fish
stocks are overfished or exploited, a garbage truck's worth of plastic enters
the ocean every minute and destructive bottom trawling destroys seabed
ecosystems equivalent to the size of the UK each year. Chronic underfunding is
driving marine conservation efforts towards collapse.

 

If just 10% of all charitable giving were directed towards ocean conservation,
it would unlock $80 billion annually - enough to end overfishing, restore
vital ecosystems, and protect 30% of the ocean by 2030.

 

10% for the Ocean acts as a mutual fund for the sea, pooling donations from
individuals, businesses, and foundations to support impactful global
conservation, research, and restoration initiatives. To date, 10% for the
Ocean has assisted 70 organisations across 27 countries, funding projects that
empower local champions, support community-led marine protected areas, and
advocate stronger policies for lasting change. To drive its mission, the
charity encourages all individuals and organisations to pledge 10% of their
annual charitable donations to ocean conservation, creating the world's
largest philanthropic fund for ocean recovery.

 

Jasper Smith, CEO and founder of Arksen and 10% for the Ocean, said: "Media
projects like this play a crucial role in shifting global attention and
momentum towards ocean conservation-bringing these urgent issues to life and
inspiring action on a global scale. We hope that this film can be a catalyst
for change and a powerful validation of the new philanthropic model 10% for
the Ocean is pioneering and proof that purpose led brands such as Arksen can
make a lasting difference."

 

Colin Butfield, Film Director at Open Planet Studios, said: "This film
journeys through 100 years of incredible ocean discoveries. It reveals how the
ocean has shaped our world and why our future is intertwined with the health
of our ocean. Yet despite this realisation ocean protection and restoration is
chronically underfunded. Indeed of all the UN sustainable development goals
ocean receives some of the lowest levels of philanthropic and government
funds. We hope the remarkable stories shared in this film will inspire the
next generation to look beyond the shore and beneath the waves."

 

 

Sir David Attenborough said: "My lifetime has coincided with the great age of
ocean discovery. Over the last hundred years, scientists and explorers have
revealed remarkable new species, epic migrations and dazzling, complex
ecosystems beyond anything I could have imagined as a young man. In this film,
we share some of those wonderful discoveries, uncover why our ocean is in such
poor health and, perhaps most importantly, show how it can be restored to
health. This could be the moment of change. Nearly every country on Earth has
just agreed, on paper, to achieve this bare minimum and protect a third of the
ocean. Together, we now face the challenge of making it happen."

 

The release of the film is strategically timed ahead of World Ocean Day,
June's UN Ocean Conference 2025 in Nice, France, and midway through the United
Nations Decade of Ocean Science for Sustainable Development (2021-2030). As
world leaders determine the fate of our ocean, the film underscores why ocean
recovery is essential for climate stability and securing a healthier future,
showing how immediate marine protection can help turn the tide.

 

Facts on ocean funding

 

In the context of global spending, the ocean receives an astonishingly small
amount of funding - as demonstrated by the following annual figures:

 

·      Forests receive over 5x the conservation funding that oceans do.

·      Governments spend 40x more on fisheries subsidies (which often
promote overfishing) than they do protecting marine ecosystems.

·      Global fossil fuel subsidies are around $7 trillion - over 7,000x
what we spend saving the ocean.

 

ENDS

 

A trailer of the film is available at the following link:

https://youtu.be/cIZAdCtKT_g?si=x8ThTG3nHzLi2Tl6
(https://youtu.be/cIZAdCtKT_g?si=x8ThTG3nHzLi2Tl6)

 

Cinema locations and tickets are available at the following link:

http://oceanfilm.net (http://oceanfilm.net)

 

For further information visit www.arksen.com, follow on twitter @arksen or
contact:

Arksen & 10% for the Ocean

Nadia O'Mahony

Email: press@arksen.com (mailto:press@arksen.com)

 

Flagstaff Communications

Tim Thompson / Alison Allfrey / Anna Probert

Email: arksen@flagstaffcomms.com

Tel: +44 207 1291474

 

NOTES TO EDITORS

About the film

www.silverbackfilms.tv/shows/oceanwithdavidattenborough/
(http://www.silverbackfilms.tv/shows/oceanwithdavidattenborough/)

 

OCEAN WITH DAVID ATTENBOROUGH is a Silverback Films and Open Planet Studios
co-production, in association with All3Media International, National
Geographic, and Minderoo Pictures. The film is directed by Toby Nowlan, Keith
Scholey and Colin Butfield and produced by Nowlan. The film is co-produced by
Arksen & 10% for the Ocean, Don Quixote Foundation, National Geographic
Society and Pristine Seas, Revive Our Ocean, and The Prince Albert II of
Monaco Foundation.

 

About Arksen & 10% for the Ocean

www.10percentfortheocean.org (http://www.10percentfortheocean.org)

 

Arksen & 10% for the Ocean aims to deliver a step-change in support for
marine conservation by encouraging individuals, businesses, NCOs and trusts to
pledge 10% of their charitable donations to ocean conservation. As a
non-profit foundation, we serve as a critical gateway for funds, building the
world's largest philanthropy fund to support the most promising and impactful
projects through our global network of Ocean Recovery Partners. If just 10% of
all annual charitable giving went to ocean conservation, it would unlock $80
billion each year - enough to end overfishing, restore vital ecosystems and
protect 30% of the ocean by 2030.

 

 

About Arksen

www.arksen.com (https://www.arksen.com/)

 

Arksen designs and engineers iconic outdoor products for life's greatest
journeys. Our aim is to accelerate the transition to a more sustainable future
by empowering people to be curious about our planet.  We do this by creating
the most capable explorer vessels, overland vehicles, and apparel on Earth.
Through an unwavering commitment to minimalistic design, engineering for the
future and building with a complete lack of compromise Arksen builds
category-defining products designed to last a lifetime. Starting life as a
marine company, oceanic health is our north star and philanthropy lies at the
core of our values. Arksen takes pride in spearheading the charity '10% for
the Ocean', symbolising our commitment to making a lasting positive impact.
Arksen was recently awarded 'Leading Pioneer of Global Adventure 2024' by SME
News.

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