RCS - British Honey Co. - Launch of Platinum Jubilee Limited Edition Gin

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18/05/2022 08:15

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RNS Number : 8582L  British Honey Company PLC (The)   18 May 2022

 

 

 

 

RNS Reach - non regulatory announcement

 

18 May 2022

The British Honey Company plc

("BHC" or the "Company")

 

LAUNCH OF EXCLUSIVE PLATINUM JUBILEE LIMITED EDITION DRY GIN

 

A classic London Dry Gin infused with 100 percent pure honey from apiaries in
Windsor Great Park

BHC, (AQUIS: BHC), the producer of premium British honey and craft spirits
products, is delighted to announce the launch of a limited-edition dry gin, to
commemorate Her Majesty Queen Elizabeth the Second's Platinum Jubilee. Sold
under BHC's premium Keepr's brand, only 840 bottles - the number of months
that the Queen has reigned - are available to UK retailers [from today]. The
exclusive 70cl bottles offer KEEPR's signature, quintessentially British
premium Classic London Dry Gin, infused with 100 percent pure honey from
apiaries within Windsor Great Park. The matt purple glass bottle,
representing Her Majesty's 70 year reign, displays the official platinum and
royal purple emblem for the Jubilee; a continuous platinum line revealing a
stylised St Edward's Crown and the number 70 on a round purple background to
drive the association with royalty and signify a royal seal.

 

Stuart Fritz, KEEPR's Commercial Director, commented: "Our Platinum Jubilee
edition will, I'm sure, be a welcome addition to retailers looking to cater
for the occasion and also to consumers who are ready to make the most of the
long weekend with friends. We anticipate British spirits and drinks to take on
increasing relevance and pride of place at social gathering across the UK as
the nation embraces the opportunity to celebrate.

 

"The KEEPR's brand is inextricably linked to the natural environment and
British beekeeping and we are incredibly proud of our British provenance. Her
Majesty's Platinum Jubilee reflects these values and so it felt right to
create something truly special that will power UK retailers to get behind the
sales opportunity while appealing to consumers seeking something reflective of
the festivities and wanting to mark this once-in-a-lifetime celebration."

 

The Jubilee Edition bottle is the first new expression from KEEPR's to carry
the brand identity launched in March 2022  to express the brand's innate
connection to British bee conservation, beekeeping, and provenance. The
new-look range features a contemporary bee-themed bottle design which
incorporates elements of the hexagonal honeycomb pattern, a unique bee-themed
tapered shape reflecting the tail of a honeybee, and intricate bee imagery on
the bottle stopper and label. Made from 50 per cent recycled glass, the bottle
and liquid present accessible luxury appealing to environmentally conscious
consumers.

 

Championing British beekeeping is at the heart of KEEPR's honey infused
spirits - with every spirit comprising 100 per cent pure British honey sourced
from hives across the UK. All the honey is fully traceable and regularly
tested to ensure provenance.

 

 

KEEPR's full portfolio of products can be found at: www.keeprs.co.uk
(https://urldefense.proofpoint.com/v2/url?u=http-3A__www.keeprs.co.uk_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=CWO6nQUoZecQkR5ZqFenltQkUc1Knh_birgSXfgjiWQ&m=BfdlrBZaV3wekEmrx6lSUb6is_PM6hs15yFd8vgxhn0&s=F9ievtG0HuRFsfUXYenvuElE-pqHjaLtwZtIOWlCoJU&e=)
 

 

 Enquiries:

 The British Honey Company plc   via Walbrook PR Limited

 Richard Day / Mark Jones        (see below)
 Walbrook PR Limited             Tel: +44 (0)20 7933 8780

 Financial PR                            +44 (0)7768 807631

 Paul Vann/Nick Rome             britishhoney@walbrookpr.com

 

Notes to editors

 

 

Launched in 2014, BHC has an extensive collection of award-winning spirits
brands. Its impressive range began with KEEPR'S British Honey Spirits infused
with 100% pure British honey and includes gin, rum, bourbon, and vodka.

 

In 2020 it expanded further after acquiring the brands of the London
Distillery Company (Dodd's Organic Gin, Rye and Single Malt Whiskeys),
securing an exciting partnership agreement with English Heritage to produce
its gins and launching an affordable luxury spirits range, 1606. In the same
year, BHC also developed its first alcohol sanitiser product in the UK in
response to the Covid-19 outbreak.

 

In February 2021, BHC completed the acquisition of Union Distillers Limited,
based in Market Harborough, Leicestershire, Union Distillers was founded in
2012 by Mark Gamble and his partner. Over the past eight years it has grown to
become an independent producer and distributor of proprietary and "white
label" spirits. It has well-invested infrastructure which includes its own
stills and a bonded warehouse. Union has a strong manufacturing capability,
established brands and an extensive and growing retail and wholesale customer
base. Products include its premium, proprietary "Two Birds" range of spirits
comprising 11 gins, seven vodkas, a spiced rum and a 29% ABV espresso vodka
liqueur.

 

In addition, Union distils spirits on behalf of a range of B2B customers
including some major supermarkets. Like BHC, Union is also SALSA accredited.

 

 

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