REG - Warpaint London PLC - Acquisition of Barry M brand & FY25 Trading Update

Warpaint LondonAnnouncement

09/02/2026 07:00

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RNS Number : 1342S  Warpaint London PLC  09 February 2026

9 February 2026

 

Warpaint London PLC

 

("Warpaint", the "Company" or the "Group")

 

Acquisition of Barry M brand and FY25 Trading Update

 

 

Warpaint London plc (AIM: W7L; OTCQX: WPNTF), the specialist supplier of
colour cosmetics and owner of the W7, Technic, Skin & Tan, Super
Facialist, Dirty Works and Fish Soho brands announces the acquisition of the
Barry M brand, along with providing a trading update for the year ended 31
December 2025 ("FY25").

 

Acquisition of the Barry M brand

 

The Group is pleased to announce, subject to court approval expected later
today, the acquisition of the Barry M brand, including its IP, stock and order
book, but excluding the manufacturing capabilities and any liabilities, out of
administration, for a cash consideration of £1.4 million.

 

Barry M is a well-established value cosmetics brand, trading in a similar
market segment to Warpaint's cosmetics brands. It also has significant retail
distribution channels with one metre plus stands in more than 1,300 stores,
including Superdrug (650), Boots (420), Sainsbury's (120), Tesco (50) and
Priceline Australia (90), as well as trading direct to consumers online. Barry
M had approximately £15 million of revenue in the year ended 28 February
2025. The acquisition is being financed from Warpaint's existing cash
resources. The Group has a strong balance sheet with cash balances of £18
million as at 31 January 2026 (31 January 2025: £9 million).

 

FY25 Trading Update

 

Warpaint's revenue for FY25 is expected to be approximately £105 million
(2024: £102 million), at an improved gross margin, including a contribution
of £12 million from Brand Architekts. The Group successfully delivered its
expected strong second half rollout programme into new retail outlets,
including with Superdrug, Tesco, Boots, Tigota, Etos and CVS. However, as
outlined in the Company's interim results announced on 10 September 2025
revenue was negatively impacted by the closure of Bodycare (-£3 million), a
significant customer to Technic, the challenging consumer and customer
environment (-£4 million), and business lost as a result of US tariff
uncertainty earlier in the year leading to stalled momentum in the US (-£2
million).

 

Group Adjusted EBITDA* for FY25 is expected to be approximately £22 million
(2024: £25 million), impacted by the factors outlined above. The Brand
Architekt business generated a positive Adjusted EBITDA* contribution of £0.8
million in FY25 (2024: approximate £1 million loss), having been successfully
integrated into the Group since its acquisition in February 2025, enabling
improved sourcing of product and delivering the expected year one synergies.

 

The Company expects to release its results for the year ended 31 December 2025
in late April 2026.

 

Commenting, Sam Bazini, Chief Executive Officer of Warpaint, said: "Looking
ahead to the new year, we expect to see a return to organic growth across the
Group and also expect to be able to update the market on further significant
new customer roll outs with our full year results in April. In addition, we
are delighted to announce today the acquisition of the Barry M brand, which is
expected to accelerate our penetration into key UK retail channels.

 

"Despite the 2025 results being heavily impacted by the very challenging
macroeconomic environment seen during the year, we were pleased with the
progress made in many areas of the Group. In particular with the Brand
Architekts business, which delivered a profit in year one and we look forward
to developing the further opportunities we see for this business. Across the
Group, we remain very well positioned for the future, with a focus on
achieving additional improvements in margins and further roll-outs to new
retail outlets."

 

Note: All figures used in this announcement, other than those in respect of
the financial year ended 31 December 2024, remain subject to audit.

 

* Adjusted for foreign exchange movements, share-based payments and
acquisition-related expenses.

 

 

This announcement contains inside information for the purposes of Article 7 of
Regulation (EU) No 596/2014 which is part of UK law by virtue of the European
Union (Withdrawal) Act 2018.

 

 

Enquiries:

 

 Warpaint London                                                     c/o IFC

 Sam Bazini - Chief Executive Officer

 Eoin Macleod - Managing Director

 Neil Rodol - Chief Financial Officer

 Shore Capital (Nominated Adviser & Joint Broker)                    020 7408 4090

 Patrick Castle, Daniel Bush, Lucy Bowden - Corporate Advisory

 Fiona Conroy - Corporate Broking

 Berenberg (Joint Broker)                                            020 3207 7800

 Clayton Bush, Alix Mecklenburg-Solodkoff, Alex Wright

 IFC Advisory (Financial PR & IR)                                    020 3934 6632

 Tim Metcalfe, Graham Herring, Florence Staton

 

Warpaint London plc

 

Warpaint sells branded cosmetics under the lead brand names of W7 and Technic.
W7 is sold in theUK primarily to major retailers and internationally to local
distributors or retail chains. The Technic brand is sold in theUK and
continentalEurope with a significant focus on the gifting market, principally
for high street retailers and supermarkets. In addition,Warpaint supplies
cosmetics under its other brand names of Man'stuff, Body Collection and Chit
Chat, each targeting a different demographic. Additionally, inFebruary
2025,Warpaint acquired a number of leading health, beauty and personal care
brands that complement its existing cosmetics brands, including Skin &
Tan, Super Facialist, Dirty Works and Fish Soho.

 

 

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