Audited Final Results For The Year Ended 30 April 2023

THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT IS DEEMED BY IAMFIRE PLC TO
CONSTITUTE INSIDE INFORMATION AS STIPULATED UNDER THE MARKET ABUSE REGULATION
(EU) NO. 596/2014, AS AMENDED ("MAR"). ON THE PUBLICATION OF THIS ANNOUNCEMENT
VIA A REGULATORY INFORMATION SERVICE ("RIS"), THIS INSIDE INFORMATION IS NOW
CONSIDERED TO BE IN THE PUBLIC DOMAIN.

IamFire plc

AQSE: FIRE

(“IamFire” or the “Company”)

AUDITED FINAL RESULTS FOR THE YEAR ENDED 30 APRIL 2023

CHAIRMAN’S STATEMENT

I am pleased to present the year end results for the Company for the year
ended 30 April 2023. 

Investments

WeShop Holdings Limited
IamFire’s primary investments relate to WeShop Holdings Plc (“WeShop”).
WeShop is a social commerce platform which seeks to address the perceived
requirement for humans to connect more meaningfully with eCommerce. 
Major social media platforms, existing reward sites, and numerous start-ups
have tried to unlock this opportunity of combining social media with eCommerce
but as yet have not succeeded in any meaningful way. WeShop seeks to bring the
key ingredients of a social commerce play together in a way that could unlock
this enormous opportunity and in so doing can answer the needs of consumers,
retailers, and brand owners. WeShop is a community owned platform that allows
consumers to search for and buy products based on community reviews, and
rewards transactions and reviews with shares in WeShop called “WeShares”.

Following the successful launch of the WeShop app considerable progress has
been made. As announced on 21 September 2023, user downloads at that date
stood at over 290,000, up from 43,000 in November 2022.  Total purchases
through the platform now total over 315,000 with an annualised gross
merchandise value (“GMV”) of £72m based on £18m of sales in the 3 months
to 31 August 2023. This represents a 118% increase on the 3 months to 31 May
2023 figure of £33m. As at 31 August 2023, total GMV to date was £38.1m
through the platform, an increase of 89% since 31 May 2023 when total GMV was
£20.1m. 

In July 2023, WeShop sponsored SoccerAid for UNICEF. WeShop were principal
partners for what is the world’s biggest celebrity football match. Once a
year, England take on their opponents, the Soccer Aid World XI FC to raise
money for children across the world and give them the best start in life. The
exposure for WeShop at this event resulted in national and international
exposure of the WeShop brand, and continued uptake from various creators and
influencers which enables viral uptake of the app.

The list of retailers affiliated to WeShop continues to grow with recent
additions including John Lewis, Argos, Habitat, Sports Direct, TicketMaster,
booking.com and Skyscanner. This adds to the existing list of over 1,000 UK
retailers.

The metrics so far indicate very positive virality effects, large spends per
customer and customer retention.  WeShop has partnered with influencer
platforms such as Sheerluxe (www.sheerluxe.com) and with individual
influencers who share millions of followers in aggregate, to rapidly scale the
user base and drive transactions through the platform.  The underlying
foundation of WeShop is to place the ownership of the majority of the company
in the hands of its user base over time, as they are rewarded for purchases
and referral purchases in shares of WeShop (“WeShares”).  Once the user
base has reached a critical mass WeShop intends to list on an international
stock exchange. 

WeShop conducted a six-figure equity fundraise at a price of £4.76 per share
in July 2023, valuing WeShop at c. £130m giving IamFire a see-through holding
of £22.5m assuming CLNs outlined below convert to equity.  WeShop is in
discussions with leading investment banks to assist its aspiration to list on
a globally focused stock exchange and considerable progress is being made in
that regard.

IamFire has investment exposure to WeShop through a series of Convertible Loan
Notes (“CLNs”) directly with WeShop and indirectly through an equity
holding in Community Social Investment Limited (“CSIL”).  The only
investment that CSIL has is its shareholding in WeShop. The investment
exposure is outlined in the following table:

 Instrument                                         Conversion Price                         Conversion Date              Notes                                                                                                                            
 £4m CLN in WeShop                                  £3 per share in WeShop                   Any point up to 18 May 2024  Converts in to 1,333,333 shares in WeShop                                                                                        
 £2.85m CLN in WeShop (£2.775m at 30 April 2023)    £2 per share in WeShop                   Any point up to 18 May 2024  Converts in to 1,425,000 shares in WeShop. Right to subscribe for up to a further £0.9m in this CLN                              
 £4.5m CLN in CSIL                                  Converted into 2,452,672 shares in CSIL  28 May 2023                  23.5% of CSIL. CSIL holds 8,333,333 shares in WeShop. In specie distribution would result in approx. 1,950,000 shares in WeShop  

There are currently 28,669,415 shares in issue in WeShop.  Should all the
CLNs referred to in the table convert and CSIL conducts a distribution in
specie of its WeShop shares then IamFire would hold approximately 4,708,333
shares in WeShop representing some 16% of the current WeShop shares, prior to
any further share issuance. 

On 27 August 2020 IamFire announced that it had raised funds through a
Discounted Capital Bond (“DCB”) that provided net proceeds of
£4,400,250.78.  The DCB was due to mature on 25 August 2023 at which point
IamFire would need to have repaid £5,509,039.48.  The Company announced on
21 September 2023 that the DCB repayment date has been extended to 25 November
2023 to explore options with the lender.

Bio2pure

Bio2pure has developed technology to clean up populated waterways and has
provided a shareholder update up to July 2023.  Since establishing an Indian
subsidiary in 2022 to serve the huge demand and emerging market across the
Indian subcontinent, Bio2pure is beginning to see an increase in revenue but
still requires further investment to continue to develop the Indian market and
make an initial entry into South East Asia.  IamFire currently owns 10% of
the issued share capital of Bio2pure which it acquired through the issuance of
4,000,000 IamFire shares at a deemed 20p per share in August 2020. As at 30
April 2023, the Directors consider the fair value of its investment in
Bio2pure to be £100,327 and therefore have impaired its valuation by
£699,673. This was following a fund-raise by Bio2pure in December 2022 where
Bio2pure was valued at £1m.

Financial Review

The Company’s financial results for the year ended 30 April 2023 show a
loss of £1,454,657 (2022: loss of £424,822). Revenues of £nil (2021:
£nil), administrative costs of £524,653 (2022: £373,715), finance income of
£220,932 (2022: £360,000) and finance costs of £396,263 (2022: £396,263).
Administrative costs include £250,000 paid for the right to subscribe to for
the £3.75m CLN as announced on 6 July 2022. The loss for the year includes an
unrealised loss of £699,673 on the Company’s investment in Bio2pure Limited
as detailed in Note 11 on page 35.

As at 30 April 2023, the Company had cash reserves of £149,169 (2022:
£429,386).       

Material uncertainty related to going concern

We draw attention to note 1 (accounting policies) in the financial statements,
which indicates that the Company is reliant on either (i) disposing of a
portion of the equity in Community Social Investment Limited (CSIL) or (ii)
conducting a fundraise in order to fund the repayment of the discounted bond
which is due within twelve months or (iii) renegotiation of the discounted
bond repayment date or (iv) attempt renegotiation of the Discounted Capital
Bond to incorporate a conversion mechanism of the DCB into shares in the
Company.

As stated in note 1, these events or conditions, along with the other matters
as set forth in note 1, indicate that a material uncertainty exists that may
cast significant doubt on the Company’s ability to continue as a going
concern. Our opinion is not modified in respect of this matter.

Outlook

WeShop is making tremendous progress as it seeks to bring the key ingredients
of social and commerce together in a way that could unlock an enormous
opportunity for consumers, retailers, and brand owners. The traffic across the
WeShop app continues to grow as a result of continued uptake from various
creators and influencers which enables viral uptake of the app especially
having WeShop support events such as Soccer Aid for UNICEF.

The Board looks forward to further updates from our primary investments in
both WeShop and Bio2Pure and would like to thank shareholders for their
continued support.

Sandy Barblett

Chairman

30 October 2023

The Directors of the Company, who have issued this RIS announcement after due
and careful enquiry, accept responsibility for its content.

REGULATORY ANNOUNCEMENT ENDS

Enquiries:

Company:
info@iamfireplc.com

Peterhouse Capital Limited

Corporate Advisor:
Guy Miller: + 44 (0) 20 7220 9795 (Direct)

Narisha Ragoonanthun: + 44 (0) 20 7220 9794 (Direct)

Tennyson Securities Limited

Corporate Broker:

Peter Krens: +44 (0) 20 7186 9033 (Direct)

STATEMENT OF COMPREHENSIVE INCOME

FOR YEAR ENDED 30 APRIL 2023

                                                                              30 April 2023    30 April 2023  
                                                                              £                £              
                                                                                                              
 CONTINUING OPERATIONS                                                                                        
                                                                                                              
 Loss on revaluation of investments at fair value through profit or loss      (754,673)        (14,844)       
 Administrative expenses                                                      (524,653)        (373,715)      
                                                                                                              
                                                                                                              
 OPERATING LOSS                                                               (1,279,326)      (388,559)      
                                                                                                              
 Finance costs                                                                (396,263)        (396,263)      
 Finance income                                                               220,932          360,000        
                                                                                                              
 LOSS BEFORE TAXATION                                                         (1,454,657)      (424,822)      
                                                                                                              
                                                                                                              
 Taxation                                                                     -                -              
                                                                                                              
 LOSS FOR THE YEAR                                                            (1,454,657)      (424,822)      
                                                                                                              
 Other comprehensive income                                                   -                -              
 TOTAL COMPREHENSIVE INCOME FOR THE YEAR                                      (1,454,657)      (424,822)      
                                                                                                              
                                                                                                              
 Basic and diluted earnings per share attributable to owners                  (0.005)          (0.004)        
                                                                                                              

STATEMENT OF FINANCIAL POSITION

AS AT 30 APRIL 2023

                                                             30 April 2023    30 April 2022  
                                                             £                £              
 NON-CURRENT ASSETS                                                                          
 Property, plant and equipment                               859              1,375          
 Investments at fair value through profit or loss            100,327          800,000        
                                                             101,186          801,375        
 CURRENT ASSETS                                                                              
 Trade and other receivables                                 353,942          99,473         
 Investments at fair value through profit or loss            64,833           119,833        
 Financial assets held at fair value through profit or loss  12,149,372       9,153,440      
 Cash and cash equivalents                                   149,169          429,386        
                                                             12,717,316       9,802,132      
 TOTAL ASSETS                                                12,818,502       10,603,507     
                                                                                             
 CURRENT LIABILITIES                                                                         
 Trade and other payables                                    43,293           32,799         
 Interest bearing loans and borrowings                       5,466,361        -              
                                                             5,509,654        32,799         
 NON-CURRENT LIABILITIES                                                                     
 Interest bearing loans and borrowings                       -                5,070,098      
                                                             -                5,070,098      
                                                                                             
 TOTAL LIABILITIES                                           5,509,654        5,102,897      
 NET ASSETS                                                  7,308,848        5,500,610      
                                                                                             
 EQUITY                                                                                      
 Share capital                                               1,370,087        1,020,087      
 Share premium                                               10,741,249       7,933,038      
 Other reserves                                              567,698          463,014        
 Retained earnings                                           (5,370,186)      (3,915,529)    
 TOTAL EQUITY                                                7,308,848        5,500,610      

STATEMENT OF CHANGES IN EQUITY

FOR THE YEAR ENDED 30 APRIL 2023

                                              Share   capital                                       Share premium                                               Other    reserves                                       Retained earnings  Total equity      
                                              £                                                     £                                                           £                                                       £                  £                 
                                                                                                                                                                                                                                                             
 Balance at 1 May 2021                        593,504                                               3,708,120                                                   107,618                                                 (3,490,707)         918,535          
 Loss for the period                          -                                                     -                                                           -                                                       (424,822)           (424,822)        
                                                                                                                                                                                                                                                             
 Total comprehensive income                                           -                                                        -                                                           -                               (424,822)          (424,822)      
 Issue of share capital                       426,583                                               4,404,417                                                   -                                                       -                  4,831,000         
 Grant of options/warrants                    -                                                     (179,499)                                                   355,396                                                 -                  175,897           
                                                                                                                                                                                                                                                             
 Balance at 30 April 2022                     1,020,087                                             7,933,038                                                   463,014                                                 (3,915,529)         5,500,610        
 Loss for the period                          -                                                     -                                                           -                                                       (1,454,657)         (1,454,657)      
                                                                                                                                                                                                                                                             
 Total comprehensive income                                           -                                                        -                                                           -                               (1,454,657)        (1,454,657)    
 Issue of share capital (net of issue costs)  350,000                                               2,912,895                                                   -                                                       -                  3,262,895         
 Grant of options/warrants                    -                                                     (104,684)                                                   104,684                                                 -                  -                 
                                                                                                                                                                                                                                                             
 Balance at 30 April 2023                     1,370,087                                             10,741,249                                                  567,698                                                 (5,370,186)        7,308,848         

STATEMENT OF CASHFLOWS

FOR THE YEAR ENDED 30 APRIL 2023

                                                              Year ended 30 April 2023    Year ended 30 April 2022  
                                                              £                           £                         
 Cash flows from operating activities                                                                               
 Loss for the year                                            (1,454,657)                 (424,822)                 
 Adjustments for:                                                                                                   
 Depreciation                                                 516                         172                       
 Finance costs                                                396,263                     396,263                   
 Finance income                                               (220,932)                   (360,000)                 
 Loss on revaluation of investments                           754,673                     14,844                    
 Increase in other receivables                                (254,469)                   (86,567)                  
 Share based payments                                         -                           355,396                   
 Increase/(decrease) in trade and other payables              10,494                      (64,725)                  
 Net cash outflow from operating activities                   (768,112)                   (169,439)                 
                                                                                                                    
 Investing activities                                                                                               
 Purchase of investments at FVTPL                             -                           (60,000)                  
 Purchase of property, plant and equipment                    -                           (1,547)                   
 Investment in convertible loan notes                         (2,775,000)                 (4,000,000)               
 Net cash outflow from investing activities                   (2,775,000)                 (4,061,547)               
                                                                                                                    
 Financing activities                                                                                               
 Proceeds from issue of ordinary shares (net of issue costs)  3,262,895                   4,651,501                 
 Net cash inflow from financing activities                    3,262,895                   4,651,501                 
                                                                                                                    
 Net increase in cash and cash equivalents                    (280,217)                   420,515                   
 Cash and cash equivalents at beginning of year               429,386                     8,871                     
                                                                                                                    
 Cash and cash equivalents at end of year                     149,169                     429,386                   



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