** Jefferies says Webjet Group WJL.AX is still losing market share to global online travel agencies (OTA) amid intense competition and does not expect that to change
** Digital travel agency on Wednesday recorded 1% decline in 1H revenue to A$67.9 million
** Brokerage says Webjet has to "swim hard" against strong OTA currents and lacks scale in a subdued leisure market
** Says consumer sentiment in Australia and New Zealand is unfavourable and will likely continue so, adds global OTAs are pushing hard into Australia
** Jefferies says it finds Helloworld's takeover bid against such a downbeat backdrop to be "highly compelling", says offer price of A$0.9 per share is above its price target of A$0.81
** Stock up 1.2% so far this year, as of last close
(Reporting by Nikita Maria Jino in Bengaluru)
((Nikita.Jino@thomsonreuters.com;))