China's Weibo Q3 revenue falls as ad income drops

Weibo

18/11/2025 09:09

Overview

Weibo Q3 2025 revenue declines 5% yr/yr, driven by reduced advertising income

Net income for Q3 rises significantly, driven by non-operating income gains

Company highlights AI technology improvements and advertising efficiency enhancements

Outlook

Weibo expects equity pick-up loss in Q4 due to share price volatility

Result Drivers

ADVERTISING REVENUE DECLINE - Advertising revenue decreased due to lower contributions from sectors benefiting from the Paris Olympic Games last year

AI TECHNOLOGY ENHANCEMENTS - AI technology improvements boosted monetization efficiency and user engagement

ALIBABA AD REVENUE INCREASE - Advertising revenue from Alibaba rose due to increased ad budget for local services and e-commerce activities

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q3 Revenue
$442.30 mln
Q3 Adjusted EPS
$0.42
Q3 EPS
$0.83
Q3 Adjusted Net Income
$110.70 mln
Q3 Net Income
$221.10 mln
Q3 Operating Income
$117.30 mln


Analyst Coverage

The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 3 "strong buy" or "buy", 7 "hold" and 1 "sell" or "strong sell"

The average consensus recommendation for the online services peer group is "buy."

Wall Street's median 12-month price target for Weibo Corp is HK$80.00, about 0.3% below its November 17 closing price of HK$80.20

The stock recently traded at 6 times the next 12-month earnings vs. a P/E of 6 three months ago

Press Release: ID:nPn7sGPF8a

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)