WH Smith sees profit at low end of forecast as Mideast conflict, promotions weigh (updated)

WH Smith

16/09/2026 07:45

Headline pre-tax profit seen at about £75 million for year ended August 31
North America like-for-like sales fall 3% in fourth quarter
Travel demand weakness curbed passenger spending in several markets
Updates with context and details throughout, share move in paragraph 2
Sept 16 (Reuters) - British retailer WH Smith SMWH.L said on Wednesday it expected annual profit at the lower end of its earlier forecast range, as inflation linked to the Middle East conflict squeezed margins and higher promotional activity weighed in.
Shares fell as much as 4.7% in early trading to 346 pence, their lowest level since March 2009. The stock has lost about 43% of its value so far this year.
     
The war has hit travel, and rising prices have made people more selective with their spending, forcing WH Smith to cut its profit forecast twice in two months and raise capital earlier this year.
The company, which sells everything from books to travel accessories and confectionery, is reviewing its North American operations, closing underperforming stores, exiting weaker markets, and increasing promotions to attract customers.
It said on Wednesday it would exit the Netherlands in 2027. It has already exited Norway and agreed to withdraw from Denmark and Sweden early next year.
WH Smith expects headline pre-tax profit of about £75 million ($101 million) for the year ended August 31, compared with its earlier view of between £75 million and £90 million.
Its like-for-like sales in North America fell 3% in the fourth quarter, reflecting lower passenger volumes and softer demand, while sales in the UK grew 4%.
Travel-sector peer SSP Group SSPG.L, owner of the Upper Crust chain, has also felt the impact of the Middle East conflict through lower passenger volumes in some regions.
     
($1 = 0.7418 pounds)
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 (Reporting by Ankita Bora in Bengaluru; Editing by Rashmi Aich)
 ((Ankita.Bora@thomsonreuters.com;))