** Shares of Whirlpool of India WHIR.NS fall as much as
3.3% to 1,565 rupees
** Co's Q2 topline declined due to price discounts taken in
order to aid competitiveness - Nirmal Bang
** Adds, heightened competitive intensity to affect WHIR
primarily because new players such as Volt Beko and Lloyd are
gaining market share for similar products
** FY16-20 EBITDA margin level of 11%-12.4% unlikely to be
restored and 7%-9% could be a new normal range - Centrum
** While gross margins aided by correction in input prices,
benefit is partly offset by higher ad-spends - ICICI Securities
** Co's Q2 profit fell 23.7% YoY; revenue fell 5%
** Mean rating of 12 analysts is "hold"; median PT is 1,430
rupees - LSEG data
** Stock last down 2.7%, trimming YTD gain to 5.2%
(Reporting by Varun Vyas in Bengaluru)
((varunvyas.hebbalalu@thomsonreuters.com))