** British home improvement retailer Wickes WIX.L rises 3.5% to 210.5p
** Jefferies initiates with "buy", PT of 275p
** Says co's profit declined due to category-specific challenges; but sees margin recovery ahead as macro conditions stabilise, investment benefits emerge
** Last week, co reported half-year profits, driven by growth in its trade loyalty program, stronger do-it-yourself sales
** Jefferies says, "We believe Wickes' value-led model, majority own-brand portfolio, and superior service provide a competitive edge in a fragmented UK home improvement market"
** Stock rated "buy" on avg; median PT is 230p, per data compiled by LSEG
** As of last close, WIX gains ~40% this year
(Reporting by Akriti Shah in Bengaluru)
((akriti.shah@thomsonreuters.com))