Williams-Sonoma rises; BofA initiates with 'buy'

Williams-Sonoma

12/06/2026 13:10

** Shares of furniture retailer Williams-Sonoma WSM.N up ~2% at $222.50 premarket
** BofA initiates coverage with "buy" rating
** WSM is in a demographic sweet spot with its "affordable luxury" positioning that targets core customer with ~$150K household income - brokerage 
** Notes spread between higher- and lower-income spending on furniture has widened in recent quarters 
** Nine of 22 brokerages rate the stock "buy" or higher, 13 "hold"; their median PT is $207 - data compiled by LSEG
** As of last close, stock up 22% YTD

 (Reporting by Koyena Das from Bengaluru)
 ((Koyena.das@thomsonreuters.com))