RCS - World Chess PLC - Elite Chess Sponsorship for Small Businesses

World ChessAnnouncement

18/11/2024 10:00

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RNS Number : 6184M  World Chess PLC  18 November 2024

18 November 2024

World Chess Plc

("World Chess" or the "Company")

World Chess and FIDE Unlock Elite Chess Sponsorship for Small Businesses,
Expanding Growth Opportunities

 

In a strategic move to democratise elite chess sponsorship, World Chess and
the International Chess Federation (FIDE) have introduced a unique opportunity
for small businesses to sponsor the Swiss Queens Wednesdays - the most
important online chess series for female players. Traditionally available only
to large brands, this initiative now allows smaller companies to exclusively
sponsor an international chess event.

Swiss Queens Wednesdays Sponsorship

Swiss Queens Wednesdays is a weekly tournament series that spotlights the
talents of top female chess players. Each tournament features some of the
strongest female chess players in the world and reaches an engaged, global
audience. This sponsorship provides small businesses with an exclusive gateway
to connect with a dedicated and influential community.

Why Chess? A High-Value, Global Market

Expansive Reach: With over 600 million players worldwide, chess is a global
phenomenon, engaging passionate fans across Europe, Asia, and the Americas. In
recent years, online chess platforms have exploded, with over 150 million
users in 2022. Chess appeals to all age groups, with particularly high
engagement among young adults-a highly desirable demographic for many brands.

Affluent Audience: Chess attracts an affluent and educated demographic, with
78% of U.S. players holding university degrees and a significant proportion
earning above $120,000. Chess players are five times more likely to engage
with respected media like The New York Times and The Economist,
demonstrating a discerning consumer base ideal for premium brands, according
to the 2014 study by YouGov.

Significant Market Potential: The global chess market, valued at $2.5 billion
in 2023, is projected to reach $3.8 billion by 2032. With rising interest
fuelled by shows like The Queen's Gambit, brands entering chess now can
capitalise on its cultural resurgence, establishing a foothold in a growing
market.

Key Sponsorship Benefits and Reach

·      Exclusive Visibility: As the sole sponsor, businesses gain
unmatched brand presence on event materials, certificates, and live
broadcasts.

·      High-Impact Exposure: With 2.5 million followers and an
11-million-contact reach across World Chess and FIDE platforms, sponsors can
connect with an engaged audience in a global space.

·      Support for Diversity: Partnering with Swiss Queens Wednesdays
aligns brands with a mission to promote gender diversity, a progressive value
that resonates with modern consumers.

A Transformative Sponsorship Moment in Chess

This initiative provides small businesses with a first-mover advantage in the
elite chess sponsorship landscape, opening up access to a market that values
intelligence, culture, and strategic thinking. More information on the Swiss
Queens Wednesdays sponsorship is available
at: https://www.worldchess.com/store/p/swiss-queens-wednsdays-sponsorship
(https://www.worldchess.com/store/p/swiss-queens-wednsdays-sponsorship)

 

For more information, visit: www.worldchess.com (http://www.worldchess.com) or
contact:

 

 

 World Chess                                            merenzon@worldchess.com

 Ilya Merenzon, CEO

 Novum Securities Limited - Financial Adviser          +44 (0) 20 7399 9400

 David Coffman / George Duxberry
 Allenby Capital Limited - Broker                      +44 (0) 20 3328 5656

 Joscelin Pinnington / Tony Quirke (Sales)

 John Depasquale / Lauren Wright (Corporate Finance)

About World Chess PLC

World Chess PLC is a London-based leader in chess gaming and entertainment and
serves as the official commercial partner of Fédération Internationale des
Échecs (FIDE). The company operates chessarena.com, the only platform to
offer FIDE-recognized online ratings, and is known for hosting high-profile
chess tournaments, including World Chess Championship matches. Through
innovative partnerships and projects, World Chess seeks to expand the appeal
of chess to both traditional players and modern audiences.

 

 

 

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