RCS - World Chess PLC - World Chess Launches Brains Are Duty-Free Campaign

World ChessAnnouncement

04/04/2025 07:00

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20250404:nRSD6012Da&default-theme=true

RNS Number : 6012D  World Chess PLC  04 April 2025

 

World Chess PLC

 

("World Chess", the "Company" or the "Group")

World Chess Plc Launches "Brains Are Duty-Free" Campaign in Response to U.S. Tariff Policy, Targeting Strategic Global Growth Markets

London / Berlin - World Chess Plc (LSE: CHSS), the official partner of the
International Chess Federation (FIDE) and operator of the global online chess
platform Chess Arena, announces the launch of its international campaign
"Brains Are Duty-Free" in response to the latest round of U.S. tariffs
targeting major economies.

The campaign offers discounts to players in affected countries equal to the
new U.S. tariff rate - including 34% off in China, 46% in Vietnam, 20% in the
European Union, and 26% in India, a key growth market for World Chess.

Chess Arena, the company's flagship platform, is accessible globally and
supports rapid user acquisition in fast-growing chess economies. With millions
of registered players and a growing footprint in South and Southeast Asia,
World Chess sees this campaign not only as a brand statement but also as an
activation mechanism to accelerate subscriptions and loyalty in strategically
relevant regions.

"We launched this campaign as a signal," said Ilya Merenzon, CEO of World
Chess. "The world is raising barriers. We're lowering them. And we're
especially excited to connect with new users in India - one of the most
passionate, fastest-growing chess communities anywhere."

India, where chess is undergoing a cultural and competitive renaissance, is
already one of Chess Arena's most active markets. With young stars like Gukesh
D capturing international attention and a strong tradition of online play,
India represents a high-potential market for digital subscriptions, PRO
memberships, and tournament participation.

The campaign is now live at chessarena.com (https://chessarena.com/) and will
run throughout April 2025.

 

For further information and media inquiries, contact: media@worldchess.com.

 

 

About World Chess

 

World Chess Plc is a London-based media and gaming company and the official
partner of the International Chess Federation (FIDE). It operates Chess Arena,
the global chess platform with a FIDE-rated environment, and organises
top-level tournaments including the World Chess Championship cycle.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAEXLFBEZLBBBL