REG - World Chess PLC - Launch of World Chess Show

World ChessAnnouncement

25/02/2025 12:00

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RNS Number : 4028Y  World Chess PLC  25 February 2025

25 February 2025

World Chess Plc

("World Chess" or the "Company" or the "Group")

Launch of World Chess Show

World Chess PLC (LSE: CHSS), a global chess company and the operator of
ChessArena.com, announces the launch of The World Chess Show, a dedicated
global TV program which will be airing in 156 markets across 53 networks in
the coming weeks. The show is the first of its kind, a major sports media
property bringing chess to mainstream audiences beyond the chess community.

Key Highlights:

•           A global chess TV property;

•       A modern and dynamic take on chess, featuring top players,
exclusive behind-the-scenes coverage, and a fresh storytelling approach;

•           More than a tournament stream - this is a full-scale
media property;

•        The World Chess Show promotes Chess Arena, the official online
chess platform, ensuring its recognition in every market; and

•           Sponsorship opportunities built into the series.

With nearly a billion fans worldwide, chess has finally secured a major
television property that reflects its cultural and competitive importance. The
World Chess Show, supported by World Chess, is the definitive chess TV series,
bringing the game to a broad global audience, making it engaging, accessible,
and impossible to ignore.

The series showcases chess's biggest stars, intense rivalries, and iconic
moments, blending elite competition with compelling storytelling. It is
positioned to expand chess reach beyond dedicated players to a mainstream,
intelligent audience that appreciates drama, strategy, and innovation.

Why World Chess Is Behind This Show:

World Chess operates ChessArena.com, the official FIDE online chess platform,
allowing players to gain recognised ratings and titles. The Company
understands that chess has moved beyond the niche and is now a global
phenomenon, with its own stars, drama, and vast commercial potential.

Sponsorship and Media Opportunities:

The World Chess Show presents a premium marketing opportunity for brands
targeting an affluent, intelligent audience:

•           Prime-time slots

•           Multiple integrated sponsorships and advertising
slots;

•           A highly engaged, international audience; and

•           A projected 12:1 return on investment for sponsors and
advertisers.

Ilya Merenzon, CEO of World Chess, commented: "This isn't just a TV show, it's
a turning point for chess as a global sport. Chess has long been
underrepresented in mainstream media, despite its massive following. The World
Chess Show changes that, making chess more accessible, engaging, and proving
once and for all that it belongs in prime time."

"This announcement contains information which, prior to its disclosure, was
inside information as stipulated under Regulation 11 of the Market Abuse
(Amendment) (EU Exit) Regulations 2019/310 (as amended).

For more information, visit: www.worldchess.com (http://www.worldchess.com/)
or contact:

 

 

 World Chess                                    merenzon@worldchess.com

 Ilya Merenzon, CEO

 Novum Securities Limited - Financial Adviser  +44 (0) 20 7399 9400

 David Coffman / Anastassiya Eley

 

Notes to Editors

About World Chess Plc

World Chess (LSE: CHSS) is a London-based chess gaming and entertainment
company and Fédération Internationale des Échecs ('FIDE') official
commercial partner. World Chess organised the FIDE Championship Matches in the
USA, and the UK, and revolutionised the sport by signing the biggest media
partnerships in history. World Chess develops Armageddon, the chess league for
prime-time television. World Chess also runs FIDE Online Arena, the exclusive
official chess gaming platform. More at worldchess.com
(https://worldchess.com/) .

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