REG - World Chess PLC - Web Domain Change

World ChessAnnouncement

23/07/2025 07:00

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RNS Number : 1407S  World Chess PLC  23 July 2025

23 July 2025

World Chess Plc

("World Chess" or the "Company")

Web Domain Change

 

World Chess Centralises Global Operations at WorldChess.com to Drive Growth
and Strengthen Market Position

London - 23 July 2025 - World Chess Plc (LSE: CHSS), the official partner of
the International Chess Federation (FIDE) for online rated play, today
announces the consolidation of all its consumer-facing assets - including
digital play, events, mobile apps and merchandise- under a single platform and
brand: WorldChess.com.

This strategic alignment is designed to drive marketing efficiency, simplify
user acquisition, and support accelerated subscriber growth across the
company's digital ecosystem. It also clarifies World Chess's position as a
core infrastructure brand in the global chess economy.

Why This Matters for the Chess Economy

●    Streamlined Operations: All major product lines - from the official
FIDE gaming platform to global e-commerce and mobile apps - now operate under
a single technical and brand stack.

●    Improved Unit Economics: Unified messaging and user flow across
platforms are expected to materially reduce customer acquisition cost (CAC)
and improve retention.

●    Category Leadership: World Chess remains the only platform offering
FIDE-recognised digital ratings - a strategic differentiator in a growing and
highly engaged market.

●    Scalable Platform Model: The company combines officially sanctioned
play, design-led merchandise, media products, and event infrastructure in one
vertically integrated product.

Ilya Merenzon, CEO of World Chess, commented:

"This is a foundational step for World Chess - one that allows us to scale
faster, market more effectively, and deliver a unified experience across all
platforms. By bringing everything under a single brand, we're not just
simplifying operations - we're unlocking growth. World Chess is one of the
core brands in the global chess economy, synonymous with design excellence,
product innovation, and the unexpected joy of the game. This move sets the
stage for what comes next."

World Chess is the only publicly listed chess company globally and now offers
the only unified experience that spans official play, community tools,
merchandise, and global events - all under one platform, designed for growth.

Strategic Outlook

With nearly 1 million registered users, a growing club network, and recurring
subscription revenue, the company is entering its next phase with a simplified
structure and a clear path to scale. Additional product updates and
monetisation features are planned for Q3 and Q4 2025.

 World Chess PLC

 Ilya Merenzon, CEO                            merenzon@worldchess.com

 Novum Securities Limited - Financial Adviser

 David Coffman / Anastassiya Eley              +44 (0) 20 7399 9400

 

 

Notes to Editors

 

About World Chess PLC

 

World Chess (LSE: CHSS) is a London-based chess gaming and entertainment
company and Fédération Internationale des Échecs ('FIDE') official
commercial partner. World Chess organised the FIDE Championship Matches in the
USA, and the UK, and revolutionised the sport by signing the biggest media
partnerships in history. World Chess develops Armageddon, the chess league for
prime-time television. World Chess also runs FIDE Online Arena, the exclusive
official chess gaming platform.

 

 

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