Ad firms WPP, Publicis rise after media report latter wins PepsiCo's media account

WPP

03/09/2026 11:54

** Shares in advertising companies WPP WPP.L and Publicis PUBP.PA rise 4.2% and 3.4% respectively after a media report said the latter had won the run for handling PepsiCo's media account
** This deal would lead Publicis to withdraw from the race for the remainder of Coca-Cola's account, the industry news outlet ADWEEK reported late on Wednesday, citing sources 
** Citi says this is positive news for both Publicis and its direct competitor WPP -- Publicis wins a major account while WPP is now positively positioned to retain non-US Coca-Cola biz
** Publicis was not immediately available to comment

(Reporting by Margaux Perrin, Danilo Masoni)
((Margaux.Perrin@thomsonreuters.com ))