WPP's CEO to merge ad agencies in turnaround plan
26/02/2026 07:00
LONDON, Feb 26 (Reuters) - WPP WPP.L will combine its agencies into a single company with four operating units, including a new WPP Creative, under Chief Executive Cindy Rose's strategy to turn around the ad group after its headline operating profit fell 23%. Revenue less pass-through costs fell 10.4% on a reported basis to 10.18 billion pounds ($13.8 billion) in 2025, it said on Thursday, while headline operating profit was 1.32 billion pounds, with a margin of 13%. ($1 = 0.7378 pounds) (Reporting by Paul Sandle; Editing by Kate Holton) ((paul.sandle@thomsonreuters.com; +44 20 7542 6843; Reuters Messaging: paul.sandle.thomsonreuters.com@reuters.net))