WPP gains after report it is planning to overhaul creative agency structure

WPP

09/02/2026 08:07

** Shares in WPP WPP.L up 3% at 275.8p

** Advertising group is preparing to bring its three main creative advertising agencies under one banner as part of a streamlining push, FT reports

** WPP will set up new holding structure called "WPP Creative", report says, citing three people familiar with plans

** WPP did not respond to Reuters' request for comment

** Up to last close, stock had fallen ~21% this year

 (Reporting by Prerna Bedi in Bengaluru)

 ((Prerna.Bedi@thomsonreuters.com ; +91 98052 24616))