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07/06/2016 13:05

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 Geometry Global Appoints Fadi Shuman as Global Chief Digital Officer 
 LONDON, UNITED KINGDOM --(Marketwired - June 07, 2016) - Geometry Global
today announced that Fadi Shuman will become the agency's global Chief Digital
Officer effective today. Fadi will report to global CEO Steve Harding, will
sit on Geometry's global Executive Committee, and will be based in London. 


 Fadi joins from award-winning global e-commerce agency BORN as Co-founder,
Chief Creative and Commerce Officer. Under his leadership the global commerce
division expanded its footprint across North America, Europe and APAC --
helping to grow revenue from digital and e-commerce services five-fold in
three years. Fadi has worked with iconic brands and businesses including Red
Bull, DKNY, M&S, Unilever, TATA Group, Tesco and Tag Heuer. 


 "Fadi is a true digital evangelist with a strong entrepreneurial background.
Sitting at the intersection of brand, content and commerce, he understands how
and why people shop online. Geometry is focused on transforming brand equity
into action and Fadi brings a perfect blend of vision and know-how to the
table to ensure that our programs inspire and engage people online," said
Steve Harding, global Chief Executive Officer of Geometry Global. 


 "I'm delighted to be joining an agency that is deeply immersed in improving
how people shop. The challenge for me is to define the optimum digital
infrastructure and tools that are needed to create the ultimate customer
experience from trigger to purchase. I will help drive digital innovation for
our clients so that we can help them stay ahead of the curve. It's an exciting
opportunity and I'm ready to get started," said Fadi Shuman. 


 An agency founder and entrepreneur, Fadi is skilled in growing and developing
businesses and has over 15 years of experience delivering omni-channel
commerce solutions to brands around the world. 


 From 2001 - 2012, Fadi was CEO of the agency he founded, POD1, which operated
in London and New York and focused on creating transformative e-commerce
experiences for businesses such as UNIQLO, Net-a-Porter, Mr & Mrs Smith, and
Salvatore Ferragamo. 


 As a creative technologist, Fadi co-created proprietary technologies and
platforms including the profitable List Ideas, a way to create online wish
lists from items across the web, which grew to a community of over 100,000
users. He also co-founded kamikazevideos.com, an online platform for extreme
sports enthusiasts that tapped into the nascent growth of user generated
video, distributing these to multiple online channels in Europe and Asia,
eventually selling the business. 


 Fadi has served as a judge on multiple juries including the Webbys,
EcommerceAwards.com and Awwwards. He has landed a BIMA, Pixel Award, FWA, IMA
and was listed on the 2012 Inc.500. 


 About Geometry Global 
 Geometry Global, the world's largest and most international brand activation
agency, drives conversion, action and purchase through award-winning programs
that change behavior and inspire people to buy well. With teams in 56 markets,
Geometry Global has expertise in shopper marketing, digital, experiential,
relationship, promotional and trade marketing. Geometry Global is a WPP
company. (NASDAQ: WPPGY) . www.geometry.com . 
 
 Contact information 

 Sarah Hazell 
 Head of Communications 
 Geometry Global UK 
 Sarah.hazell@geometry.com 
 +44 (0) 7900 227 200 

 Selinde Dulckeit 
 Global Director of Corporate Communications 
 Geometry Global 
 Selinde.dulckeit@geometry.com 
 +1 212 537 7055 
 


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