(Updates)
** U.S. drugmaker Eli Lilly's shares LLY.N rose as much as
2.2% to hit a record high of $631.18 in early trading
** Company launches new website that will provide patients
with obesity, migraine and diabetes access to healthcare
providers and home delivery of select medicines
** The service, called LillyDirect, comes on the back on
extraordinary demand seen over the last year for powerful
weight-loss medicines such as Novo Nordisk's NOVOb.CO Wegovy
** LLY's obesity drug Zepbound launched
last month, is the latest entrant to a market that is
forecast to grow to about $100 billion by the end of the decade
** Lilly also said it stands against use of its obesity and
diabetes drugs Mounjaro and Zepbound for "cosmetic weight loss"
** Shares of weight-loss services firm WW International
WW.O down 11.4% to $6.8 after Lilly's website launch
** LLY stock gained 59% in 2023, making it the largest
healthcare company by market capitalization
(Reporting by Khushi Mandowara and Pratik Jain in Bengaluru)
((Khushi.Mandowara@thomsonreuters.com))