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REG - XLMedia PLC - Half-year Results

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RNS Number : 0803B  XLMedia PLC  29 September 2022

29 September 2022

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

Results for the six months ended 30 June 2022

 

Significant momentum within the Group's North American sports business

 

XLMedia (AIM: XLM), a leading global digital media group that connects
audiences with advertisers, announces the Company's audited results for the
six months ended 30 June 2022.

 

Key Highlights

·    North American Sports growing to 68% of revenue, all in regulated
markets.

·    Signed major partnership with high quality publisher in Ohio ahead of
January 2023 online sports betting launch.

·    Live in 2 new legalised States in the U.S. (New York and Louisiana)
and one Canadian Province (Ontario).

·    Further rationalisation of the portfolio enabling focus on primary
sites.

·    Stabilisation of the Gaming business.

·    Annualised cash savings of approximately US$5-6 million expected to
be realised during 2023.

 

Financial Summary

·    Revenues of US$44.5 million (H1 2021: US$32.2 million).

·    Gross profit of US$20.9 million (H1 2021: US$18.3 million).

·    Adjusted EBITDA((1)) of US$10.6 million (H1 2021: US$6.6 million).

·    Reported loss before tax of US$1.7 million (H1 2021: US$0.4 million
loss).

·    US$17.7 million in cash and short-term investments as of 30 June
2022.

 

1 Earnings Before interest, Taxes, Depreciation, Amortisation and excluding
share-based payments, impairment, and reorganisation costs

 

Operational Summary

 

·    Strong performance from Sports vertical generating first half
revenues of US$34 million - 76% of Group revenues (H1 2021: US$11.7 million)

-      New regulated markets opened, notably, the state of New York
launched legal online sports betting in January 2022. The Group now operates
in 16 states.

-      New media partnership agreements drove revenues of US$20.5
million, (H1 2021: $1.5 million) including amNewYork.

-      The Group's owned (Owned and Operated) portfolio delivered revenue
growth of US$9.6 million, up 107%, including ESNY, which was acquired in
December 2020.

-      New partnerships signed with Cleveland.com in May 2022 ahead of
Ohio's January 2023 launch.

-      New partnership recently signed with MASSlive.com in September
2022 in preparation for Massachusetts' 2023 launch.

-      European Sports vertical delivered a performance that met
expectations in H1 2022 with revenues of US$3.8 million (H1 2021: US$5.8
million).

 

·    Gaming revenues stabilising at US$8.4 million (H1 2021: US$12.5
million)

-      Gaming revenues (Casino and Bingo), as expected, continue to trade
below historical levels while remaining a high margin vertical for the Group.

-      Following a major portfolio consolidation, Gaming activities will
now focus on four leader brands, and seven brands in total.

-      The division's cost base has been downsized to reflect its reduced
scale.

 

·    Operations and infrastructure initiatives gathering momentum

-      Key new leadership in the business brings deep expertise across
the media and gaming sectors

o  Marcus Rich - Chair (appointed 31 March 2022);

o  David King - CEO (appointed 1 July 2022);

o  Caroline Ackroyd - CFO (appointed 21 March 2022);

o  Karen Tyrrell - Chief People and Operations Officer (appointed 1 September
2022)

-      The Group continues its focus on talent acquisition to match the
new and changing mix of the business.

-      The operational reset is largely completed.  Annualised full year
savings of some US$5-6 million are expected in 2023, of which approximately
US$4 million is expected to be realised during 2022. The Group will continue
to look for and invest in further cost and operational efficiencies.

-      The Tech team has made significant progress in upgrading site
infrastructure and enhancing security while commencing the roll out of the new
content management system ("CMS"), which will continue into 2023.

-      Work continues to integrate acquisitions, including supporting the
business with SEO specialist advice from our inhouse Blueclaw SEO team.

 

Outlook

 

·    During H1 2022, the Group has delivered on its strategy to make a
shift towards sports betting in regulated markets, a revenue stream that is
predicted to show strong growth in the medium term.

·    US sports betting revenues currently remain in line with management
expectations for the full year, having benefited in H1 from the additional
marketing investment made by its customers during the New York state launch.
Major new state launches typically see an increase in marketing activity,
creating a significant revenue upside for the Group, before settling into a
more normalised rhythm.

·    The Gaming business performance is tracking in line with expectations
and the Group is on course to deliver cost savings of some US$4 million in the
year.

·    Following the impact of Google's Your Money Your Life ("YMYL")
requirements on the Personal Finance division, the strategic decision was
taken to replatform the business and renew its content.  Revenue recovery is
taking significantly longer than planned and revenue of the Personal Finance
business is now expected to be approximately US$1.5 million for the full year,
resulting in a move from profit to loss of approximately US$1-2 million which
will negatively impact the Group's full year performance.

 

As a result, the Group expects full year Adjusted EBITDA to be broadly in line
with the prior year, returning to growth in 2023.

 

David King, Chief Executive Officer of XLMedia, commented:

 

"Refocusing the business towards the rapidly growing US online sports betting
market, managing the reduction in Personal Finance, while stabilising the
Gaming vertical, alongside rightsizing the Group's cost base, remains a key
priority to ensuring new XLMedia is well placed for further growth.

 

"Having recently joined, I look forward to updating all our stakeholders on
our progress."

 

This announcement contains inside information for the purposes of the UK
version of Article 7 of Regulation (EU) 596/2014 ("MAR").

 

Analyst and Institutional investor webcast

 

A presentation webcast and live Q&A conference call for analysts and
institutional investors will take place at 9.00 a.m. BST on the day of
publication 29 September 2022, and a webcast of the presentation will be
available on the Company's website at:

https://www.xlmedia.com/investors/webcasts/
(https://www.xlmedia.com/investors/webcasts/)

 

To register for this event, please go to:

https://secure.emincote.com/client/xlmedia/2022-interim-results
(https://secure.emincote.com/client/xlmedia/2022-interim-results)

 

Retail investor webcast

 

Management will also be hosting a presentation for retail investors in
relation to the Company's results on Monday, 3 October 2022 at 2.30 p.m. BST.

 

The presentation will be hosted on the Investor Meet Company ("IMC") digital
platform. Investors can sign-up for free and request to meet XLMedia via:

https://www.investormeetcompany.com/xlmedia-plc/register-investor
(https://www.investormeetcompany.com/xlmedia-plc/register-investor)

 

Investors who already follow XLMedia on this platform will automatically be
invited.

 

For further information, please contact:

 XLMedia plc                                     ir@xlmedia.com

 David King, Chief Executive Officer             via Vigo Consulting

 Caroline Ackroyd, Chief Financial Officer

 www.xlmedia.com

 Vigo Consulting                                 Tel: 020 7390 0233

 Jeremy Garcia / Kendall Hill

 www.vigoconsulting.com

 Cenkos Securities plc (Nomad and Joint Broker)  Tel: 020 7397 8900

 Giles Balleny / Max Gould

 www.cenkos.com

 Berenberg (Joint Broker)                        Tel: 020 3207 7800

 Mark Whitmore / Richard Andrews / Jack Botros

 www.berenberg.com

 

About XLMedia:

 

XLMedia (AIM: XLM) is a leading global digital media company that creates
compelling content for highly engaged audiences and connects them to relevant
advertisers.

 

The Group manages a portfolio of premium brands with a primary emphasis on
Sports and Gaming in regulated markets. XLMedia brands are designed to reach
passionate people with the right content at the right time.

 

 

 

Chief Executive Review

 

Introduction

 

We are able to report a strong six months of trading across H1 2022, which
represents the next phase in the Company's development, with revenues up 38%
to US$44.5 million (H1 2021: US$32.2 million) and adjusted EBITDA up 60% to
US$10.6 million (H1 2021: US$6.6 million) in the period.

 

This solid performance has been largely driven by our North American sports
business which now represents 68% of revenue at US$30.2 million, driven
entirely from regulated markets. Performance has been underpinned by the
expansion of regulation in the US including New York, now legalised, while
also securing major partnerships with high quality publishers during the
period.

 

Elsewhere across the business, we continue to rationalise our existing online
portfolio, enabling our team to focus on our marquee sites (for example,
Freebets.com and Caziwoo.com). As a result, the Group will successfully
deliver in year savings of approximately US$4 million.

 

In H1 2022, we acquired 116,000 real money players ("RMPs") which is defined
as first time depositing and post initial depositing customers.

 

We remain focused on implementing our existing strategic priorities including:

 

·    Targeting regulated territories to deliver new revenue while reducing
the risk of disruption.

·    Focussing on high growth Sports and Gaming verticals by building on
the Group's strong relationships with leading operators.

·    Expanding the Media Partnership Business ("MPB") leveraging internal
skills and experience.

·    Prioritising North America Sports market in order to capitalise on US
trajectory.

·    Investing behind some 20 marquee brands to enhance quality and
engagement.

 

Divisional Summary

 

Sports

 

The Group delivered a strong performance from its Sports vertical, generating
revenues of US$34.0 million (H1 2022: US$11.7 million, up 191%). Our sports
business now accounts for 76% of Group revenues, of which 68% comes from the
US, highlighting the strategic importance of this high growth, regulated
market.

 

We are now active in 16 states, including New York, Louisiana and Kansas. A
state launch offers an immediate spike in registrations as betting enthusiasts
take advantage of legalisation. Building local partnerships enables us to
maximise the opportunity offered by new state launches, working with the
partner to connect their sports audience with advertisers. In particular, we
benefited from working with our partner amNewYork to maximise new revenue when
New York went live, coupled with the annual uplift from the Super Bowl.

 

Partners will typically be either high quality regional publishers with loyal
audiences, or sports focussed speciality sites with highly engaged fandoms.
This complements the Group's Owned and Operated national footprint provided by
Sports Betting Dime ("SBD"), and the Group's Owned and Operated regional
fandom sites including Saturday Down South and Elite Sports NY. Our content is
written by local sports experts who are themselves fans, writing for local
sports fans, which builds trust and return visits, which in turn allows us to
grow our audience and connect them with relevant advertisers.

 

The Group's Owned and Operated portfolio delivered revenue of approximately
US$9.6 million in the period.

 

Since the end of the period, we have extended our partnership with
Cleveland.com, and signed new agreements with Advance Local to work with
MASSLive.com ahead of both Ohio launching in January 2023 and Massachusetts at
some point in 2023.

 

Our European Sports vertical, which includes Freebets.com, generated H1
revenues of US$3.8 million (H1 2021: US$5.8 million). Our Freebets site is in
the process of being refreshed, having been re-platformed, and is now
rebuilding its content to ready it for growth.

 

Gaming

 

Our Gaming vertical, which includes both casino and bingo assets (currently
largely in Europe) traded in line with management's targets, generating
revenue of US$8.4 million (H1 2021: US$12.5 million).

 

These assets, despite trading below historic levels, remain a high margin
vertical for the Group and remain part of our strategic plans.

 

Following a major reduction in the number of websites operated by the Group,
Gaming activities will now have seven brands in total with a focus on four
leader brands, Caziwoo, Casino.se, Nettikasinot and Whichbingo.

 

This represents a significant departure from how this division was managed
previously. The focus will now be on quality, not quantity. The division's
cost base has been downsized to reflect the reduced scale and prominence of
these assets.

 

Nettikasinot is our Finnish language site with revenues of US$2 million in the
period and remains our largest site in the Nordic market. We will continue to
monitor potential changes to the monopoly in Finland and remain cautious
regarding incremental growth opportunities within the European portfolio.

 

Other Activities

 

Other external revenues, largely comprised of the Group's SEO agency Blueclaw,
its affiliate partnership network Reef Media and the Personal Finance business
totalled US$2.1 million (H1 2021: US$8.0 million) in the period.

 

Personal Finance, which is now a marginal activity, delivered revenues of US$
0.8 million (H1 2021 US$6.6 million), only 2% of Group revenues. The decline
in revenue has significantly impacted the Group's revenue and profit
performance during the period. Following the move of the business from Israel
to the US, the focus of the team has been to commence the migration of the
sites to a new platform, refresh the content to meet Google's YMYL* parameters
and prioritising two of our premium brands, Moneyunder30 and InvestorJunkie.

 

In line with the original acquisition plan, Blueclaw will prioritise
optimising the SEO around the Group's Owned and Operated sites. We will also
provide services to a small number of clients.

 

*From Google's Search Quality Evaluator Guidelines: Some topics have a high
risk of harm because content about these topics could significantly impact the
health, financial stability, or safety of people, or the welfare or well-being
of society. We call these topics "Your Money Your Life" or YMYL.

 

Operations and infrastructure

 

The period saw a significant number of staff reductions as part of the
transformation program, including changes in Personal Finance and Technology,
as well as, downsizing the Gaming infrastructure.

 

The transformation program referred to above, is largely completed. Part year
savings will be delivered in the year, while our estimates of annualised cash
savings remain at some US$5-6 million in FY 2023.

 

Following the appointment of the new CFO, Caroline Ackroyd, and the new Chair,
Marcus Rich, I joined the Group as CEO in July and on 1 September our new
Chief People and Operation Officer, Karen Tyrrell joined the leadership team.
Like Caroline, Karen also has substantial gaming sector experience.

 

Summary

 

The Group is now focused on implementing its existing strategy as we seek to
leverage our footprint in Sports and Gaming.

 

Our growing exposure to the US Sports arena is now in a position to capitalise
on the US sports betting market. The Group also continues to look for new
partners and opportunities to develop its Owned and Operated assets in
preparation for the legalisation of further US states in the near term.

 

The Board and I are committed to driving the business forward and providing
reporting and transparency. In addition, we have launched a new corporate
website providing further information and insight to investors and other
interested parties.

 

David King

Chief Executive Officer

29 September 2022

 

 

 

Financial Review

 

 $'000                           H1 2022   H1 2021   Change
 Revenues                        44,528    32,218    38%
 Gross profit                    20,878    18,260    14%
 Operating expenses              (20,874)  (18,833)  11%
 Operating profit / (loss)       4         (573)     n/m
 Adjusted EBITDA(1)              10,561    6,600     60%
 Profit / (loss) for the period  504       (82)      n/m

 

1 Earnings Before interest, Taxes, Depreciation, Amortisation and excluding
share-based payments, impairment, and reorganisation costs

N/m = not meaningful

 

Reconciliation of profit / (loss) for the period with Adjusted EBITDA

 $'000                                                      H1 2022                                     H1 2021                                             Change
 Profit / (loss) for the period                                                504                                        (82)                              n/m
 Add back:
 Net finance costs / (income)(2)                                           1,731                                          (35)                              n/m
 Other income                                                                 (33)                                        (99)                             -67%
 Income tax benefit                                                     (2,198)                                        (357)                                n/m
 Depreciation and amortisation                                             3,600                                       3,587                                0%
 Impairment relating to Personal Finance                                   3,486                                                -                           n/m
 Share-based payments                                                          509                                         520                             -2%
 Acquisition integration costs & Transformation Costs                      2,962                                       3,066                               -3%
 Adjusted EBITDA                                                         10,561                                        6,600                               60%

 

2 Net finance costs / (income) is comprised of finance income, finance expense
and foreign exchange gains / (losses).

 

XLMedia revenues in H1 2022 totalled US$44.5 million (H1 2021: $32.2 million),
an increase of 38% compared to the previous year, primarily driven by growth
in North America sports following the integration of our strategic
acquisitions.

 

In H1, the Company generated US$30.2 million of revenue in North America
sports which included US$20.5 million of revenue from media partnerships and
$9.6m from the Group's Owned & Operated ("O&O") websites.

 

European Sports revenue has declined overall from US$5.8 million to US$3.8
million, largely due to websites no longer in operation and which were cost
prohibitive to continue operating along with a declining Finnish asset. The
Group's UK focused assets have grown year on year by 7% in a market which is
mature and impacted by regulatory headwinds.

 

Personal Finance, Blueclaw and Reef Media revenues were less than 5% of
overall revenue.

 

The Group's gross profit for H1 2022 was US$20.9 million and gross margin was
47% (H1 2021: US$18.3 million, 57% gross margin). The 14% increase in gross
profit was driven by the increase in revenue discussed above. The reduction in
gross margin year over year was largely due to the change in revenue mix
towards North America sports - in particular, due to the increase in revenue
from media partnerships which have a lower gross margin as revenue is paid to
media partners for accessing their audience. Gross profit is calculated as
revenue less the costs associated with generating revenue*.

 

 

*Cost of revenue includes direct costs, marketing cost, Media Partnership
Business revenue share, and people costs. Note, these costs are also
identified and associated with operating, sales and marketing expenses as
defined in the interim condensed consolidated financial statements.

 

Operating expenses for H1 2022 were US$20.9 million (H1 2021: US$18.8
million). This increase was driven by the impairment relating to Personal
Finance of US$3.5 million, partially offset by cost savings relating to the
re-platforming and relocation of roles from Israel to Cyprus, UK and US.

 

Largely as a result of the increase in revenue year over year, Adjusted
EBITDA for H1 2021 was US$10.6 million (H1 2021: US$6.6 million), an increase
of 60% on the previous year.

 

Net financing costs for H1 2022 was US$0.25 million (H1 2020: US$0.04 million,
income).

 

In H1 2022 the Group recorded transformation costs of US$3.0 million due to
the continuation of the restructuring plan of the Group, as well as
integration activity relating to prior acquisitions (H1 2021: US$3.1 million).

 

As at 30 June 2022, the Company had US$17.7 million in cash and short-term
investments (31 December 2021: US$24.6 million). The change in cash reflects
US$11.0 million generated by operating activities, offset by US$5.6 million
used for investment activity and US$10.1 million used in financing activities.
Short-term investments reduced by US$0.6 million and the Company reported an
out flow for net foreign exchange differences of US$1.6 million. The Group has
made payments of US$13 million in respect of deferred consideration and
earn-out payments in relation to its North America sports acquisitions in the
period.

 

Current assets as at 30 June 2022 were US$27.4 million (31 December 2021:
US$39.4 million). The decrease in current assets was predominantly because of
the decrease in cash and cash-equivalents mentioned above as well as the
seasonal decrease in Trade Receivables.

 

Non-current assets as at 30 June 2022 were US$121.9 million (31 December 2021:
US$123.0 million). The decrease in non-current assets is primarily due to the
$3.4m impairment of Personal Finance assets.

 

Current liabilities as at 30 June 2022 were US$28.7 million (31 December 2021:
US$42.1 million). The decrease in current liabilities was predominantly due to
payments of deferred consideration relating to prior acquisitions and a
release of prior period income tax provisions.

 

Non-current liabilities as at 30 June 2022 were US$10.7 million (31 December
2020: US$11.2 million).

Total equity as at 30 June 2022 was US$109.9 million or 73% of total assets
(31 December 2021: US$109.2 million or 67% of total assets).

 

The first half of 2022 was a period of continued progress for the Group,
cementing our position in the fast-growing US market and with key media
partnerships secured ahead of the launch of Ohio and potentially Massachusetts
in 2023. The project to restructure the Group is progressing well with a
right-sized cost base and integration of the strategic acquisitions largely
complete.

 

Caroline Ackroyd

Chief Financial Officer

29 September 2022

 

 

 

 

XLMEDIA PLC

 

Interim Condensed Consolidated Financial Statements as at 30 June 2022

 Report on Review of Interim Condensed Consolidated Financial Statements       2
 Unaudited Consolidated Financial Statements:
       Consolidated statements of financial position                           3
       Consolidated statements of profit or loss and other comprehensive       4
 income
       Consolidated statements of changes in equity                            5
       Consolidated statements of cash flows                                   6
 Notes to the Interim Condensed Consolidated Financial Statements              8

 

 

- - - - - - - - - - -

 

 

 

 

Report on review of interim financial information

The Board of Directors

XLMedia PLC

 

Introduction

 

We have reviewed the accompanying interim condensed consolidated financial
statements of XLMedia PLC. and its subsidiaries ("the Group") as at 30 June
2022 which comprise the interim consolidated statement of financial position
as at 30 June 2022 and the related interim consolidated statements of profit
or loss and other comprehensive income, changes in equity and cash flows for
the six months then ended and explanatory notes. Management is responsible for
the preparation and presentation of this interim financial information in
accordance with IAS 34, "Interim Financial Reporting ("IAS 34") as adopted by
the European Union. Our responsibility is to express a conclusion on this
interim financial information based on our review.

 

Scope of review

 

We conducted our review in accordance with International Standard on Review
Engagements 2410, "Review of Interim Financial Information Performed by the
Independent Auditor of the Entity". A review of interim financial information
consists of making inquiries, primarily of persons responsible for financial
and accounting matters, and applying analytical and other review procedures. A
review is substantially less in scope than an audit conducted in accordance
with International Standards on Auditing and consequently does not enable us
to obtain assurance that we would become aware of all significant matters that
might be identified in an audit. Accordingly, we do not express an audit
opinion.

 

Conclusion

 

Based on our review, nothing has come to our attention that causes us to
believe that the accompanying interim condensed consolidated financial
statements are not prepared, in all material respects, in accordance with IAS
34 as adopted by the European Union.

 

 

 

 

 

 

 

 Tel-Aviv, Israel                                                       KOST FORER GABBAY & KASIERER
                                 , 2022                                 A Member of Ernst & Young Global

Consolidated statements of financial position

                                               30 June        30 June        31 December
                                               2022           2021           2021
                                               $000           $000           $000
 Assets                                        Unaudited      Unaudited      Audited
 Non-current assets
 Intangible assets and goodwill                118,955        90,702         120,284
 Property and equipment                        2,616          6,914          2,401
 Other financial assets                        221            -              -
 Other assets                                  -              371            247
 Long-term deposits                            75             1,525          83
                                               121,867        99,512         123,015
 Current assets
 Short-term deposits                           1,601          870            2,158
 Trade receivables                             5,787          5,536          8,701
 Other receivables                             3,863          6,101          6,119
 Cash and cash equivalents                     16,131         36,061         22,437
                                               27,382         48,568         39,415
 Total assets                                  149,249        148,080        162,430

 Equity and liabilities
 Equity
 Share capital                                 *)   -         *)   -         *)   -
 Share premium                                 122,071        121,828          122,071
 Capital reserve                               146            262            14
 Accumulated deficit                           (12,365)       (18,592)       (12,869)
 Total equity                                  109,852        103,498        109,216

 Non-current liabilities
 Lease liabilities                             1,202          4,723          1,242
 Deferred taxes                                1,338          1,607          1,372
 Deferred consideration                        7,795          3,614          7,737
 Contingent consideration                      401            -              808
                                               10,736         9,944          11,159
 Current liabilities
 Trade payables                                2,540          2,134          2,333
 Deferred consideration                        8,897          9,875          18,401
 Consideration payable on intangible assets    3,000          -              3,000
 Other liabilities and accounts payable        6,162          9,914          7,820
 Income tax provision                          7,725          11,349         10,190
 Current maturities of lease liabilities       337            1,366          311
                                               28,661         34,638         42,055
 Total liabilities                             39,397         44,582         53,214
 Total equity and liabilities                  149,249        148,080        162,430

*) Less than $1,000.

The accompanying notes are an integral part of the interim condensed
consolidated financial statements.

 Date of approval of the    Marcus Rich                           David King                 Caroline Ackroyd
 financial statements       Chairman of the Board of Directors    Chief Executive Officer    Chief Financial Officer

 

Consolidated statements of profit or loss and other comprehensive income

                                                                      Six months ended 30 June      Six months ended 30 June      Year ended 31 December
                                                                      2022                          2021                          2021
                                                                      $000                          $000                          $000
                                                                      Unaudited                     Unaudited                     Audited

 Revenue                                                              44,528                        32,218                        66,487
 Expenses:
    Operating                                                         (21,269)                      (21,902)                      (40,740)
    Sales and marketing                                               (16,169)                      (7,302)                       (14,837)
    Depreciation, amortisation and impairment                         (7,086)                       (3,587)                       (6,970)
 Operating profit / (loss)                                            4                             (573)                         3,940

 Finance expenses                                                     (1,733)                       (221)                         (549)
 Finance income                                                       2                             256                           306
 Other income                                                         33                            99                            318
 Profit / (loss) before taxes on income                               (1,694)                       (439)                         4,015

 Income tax benefit                                                   2,198                         357                           1,626
 Profit / (loss) for the period                                       504                           (82)                          5,641

 Other comprehensive expense
 Exchange loss arising on translation of foreign operations           (377)                         -                             (16)
 Total comprehensive income / (expense)                               127                           (82)                          5,625

 Profit / (loss) for the period attributable to:
 Equity owners of the Company                                         504                           (82)                          5,641
                                                                      504                           (82)                          5,641

 Total comprehensive income / (expense) attributable to:
 Equity owners of the Company                                         127                           (82)                          5,625
                                                                      127                           (82)                          5,625

 Earnings per share attributable to equity holders of the Company:
 Basic and diluted earnings per share (in $)                          *( -                          *( -                          0.02

*) Lower than $0.01

 

See note 1c with respect to the presentation for the six months ended 30 June
2021.

 

The accompanying notes are an integral part of the interim condensed
consolidated financial statements.

Consolidated statements of changes in equity

                                       Share         Share premium      Capital reserve from share-based transactions      Capital reserve from the translation of a foreign operation                                                                             Accumulated deficit      Total equity attributable to owners of the Company

                                       capital                                                                                                                                              Capital reserve from transactions with non-controlling interests
                                       $000          $000               $000                                               $000                                                             $000                                                                   $000                     $000

 As at 1 January 2022                  *)   -        122,071            2,656                                              (16)                                                             (2,626)                                                                (12,869)                 109,216

 Profit for the period                 -             -                  -                                                  -                                                                -                                                                      504                      504
 Other comprehensive expense           -             -                  -                                                  (377)                                                            -                                                                      -                        (377)
 Total comprehensive income (expense)  -             -                  -                                                  (377)                                                            -                                                                      504                      127

 Cost of share-based payment           -             -                  509                                                -                                                                -                                                                      -                        509
 As at 30 June 2022 (unaudited)        *)   -        122,071            3,165                                              (393)                                                            (2,626)                                                                (12,365)                 109,852

 As at 1 January 2021                  *)   -        86,022             2,368                                              -                                                                (2,626)                                                                (18,510)                 67,254
 Loss for the period                   -             -                  -                                                  -                                                                -                                                                      (82)                     (82)
 Cost of share-based payment           -             -                  520                                                -                                                                -                                                                      -                        520
 Share capital issuance                *)   -        35,806             -                                                  -                                                                -                                                                      -                        35,806
 As at 30 June 2021 (unaudited)        *)   -        121,828            2,888                                              -                                                                (2,626)                                                                (18,592)                 103,498

 As at 1 January 2021                  *)   -        86,022             2,368                                              -                                                                (2,626)                                                                (18,510)                 67,254

 Profit for the year                   -             -                  -                                                  -                                                                -                                                                      5,641                    5,641
 Other comprehensive expense           -             -                  -                                                  (16)                                                             -                                                                      -                        (16)
 Total comprehensive income            -             -                  -                                                  (16)                                                             -                                                                      5,641                    5,625

 Cost of share-based payment           -             -                  520                                                -                                                                -                                                                      -                        520
 Share capital issuance                *)   -        35,806             -                                                  -                                                                -                                                                      -                        35,806
 Exercise of option                    *)   -        243                (232)                                              -                                                                -                                                                      -                        11
 As at 31 December 2021 (audited)      *)   -        122,071            2,656                                              (16)                                                             (2,626)                                                                (12,869)                 109,216

*) Less than $1,000.

 

The accompanying notes are an integral part of the interim condensed
consolidated financial statements.

Consolidated statements of cash flows

                                                                                  Six months ended 30 June      Six months ended 30 June      Year ended 31 December
                                                                                  2022                          2021                          2021
                                                                                  $000                          $000                          $000
                                                                                  Unaudited                     Unaudited                     Audited
 Operating activities
 Profit (loss)  for the period                                                    504                           (82)                          5,641
 Adjustments to reconcile profit for the period to net cash flows:
    Depreciation, amortisation and impairment                                     7,086                         3,587                         6,970
    Finance expense / (income), net                                               257                           (497)                         (76)
    Loss on disposal of fixed assets                                              227                           -                             -
    Other income                                                                  -                             -                             (437)
    Cost of share-based payment                                                   509                           520                           520
    Income tax benefit                                                            (2,198)                       (357)                         (1,626)
    Exchange differences on balances of cash and cash equivalents                 1,477                         82                            246
 Working capital changes:
    Decrease / (increase) in trade receivables                                    2,914                         256                           (2,672)
    Decrease in other receivables                                                 598                           211                           647
    Increase in trade payables                                                    207                           134                           313
    (Decrease) / increase in other liabilities and accounts payable

                                                                                  (1,959)                       56                            (1,681)
                                                                                  9,622                         3,910                         7,845
 Interest paid                                                                    (257)                         (38)                          (76)
 Interest received                                                                -                             2                             3
 Income tax paid                                                                  -                             (255)                         (572)
 Income tax received                                                              1,684                         60                            48
 Net cash flows from operating activities                                         11,049                        3,679                         7,248

 Investing activities
 Proceeds on disposal of property and equipment                                   19                            -                             -
 Purchase of property and equipment                                               (331)                         (809)                         (1,118)
 Acquisition of and additions to domains, websites and other intangible assets    (3,000)

                                                                                                                (11,871)                      (23,127)
 Acquisition of and additions to systems, software and licenses                   (2,892)                       (3,125)                       (7,718)
 Acquisition of subsidiary, net of cash acquired                                  -                             -                              (395)
 Short-term and long-term deposits, net                                           565                           289                           507
 Net cash flows used in investing activities                                      (5,639)                       (15,516)                      (31,851)

 Financing activities
 Share capital issuance                                                           -                             35,806                        35,806
 Proceeds from exercise of share options                                          -                             -                             11
 Payment of principal portion of lease liabilities                                (246)                         (474)                         (1,163)
 Payment of deferred consideration                                                (9,853)                       -                             -
 Net cash flows (used in) / from financing activities                             (10,099)                      35,332                        34,654
 Net (decrease) / increase in cash and cash equivalents                           (4,689)                       23,495                        10,051
 Net foreign exchange difference                                                  (1,617)                       (82)                          (262)
 Cash and cash equivalents at 1 January                                           22,437                        12,648                        12,648
 Cash and cash equivalents at 30 June / 31 December                               16,131                        36,061                        22,437

 

Consolidated statements of cash flows

                                                                               Six months ended 30 June      Six months ended 30 June      Year ended 31 December
                                                                               2022                          2021                          2021
                                                                               $000                          $000                          $000
                                                                               Unaudited                     Unaudited                     Audited

 Significant non-cash transactions:
 Deferred consideration payable on acquisition of and additions to domains,    3,000                         15,299
 websites and other intangible

                                                                                                                                           28,113
 Right-of-use asset recognized with corresponding lease liabilities            347                           5,991                         2,460

 

The accompanying notes are an integral part of the condensed consolidated
financial statements.

 

 

Notes to the consolidated financial statements

1. General

 

a.  Corporate information

 

XLMedia PLC ("the Company") is a leading global digital media company listed
on the London Stock Exchange Alternative Investment Market (AIM) since March
2014. The Company was incorporated in Jersey and commenced its operations in
2012. The Company's registered office is in 12 Castle Street St. Helier
Jersey, JE2 3RT. XLMedia PLC and its consolidated subsidiaries ("the Group")
owns and operates 20 premium branded marquee websites across various sectors,
including Sports, Casino and Personal Finance. Headquartered in the United
Kingdom, with a significant presence in the United States. The Company has a
long track record of success in digital media and performance marketing,
working with some of the world's largest advertisers. XLMedia PLC is focused
on regulated, high growth markets.

 

b.  Definitions

 

In these financial statements

 GBP           -  British Pound Sterling
 IFRS          -  International Financial Reporting Standards as adopted by the European Union
 Subsidiaries  -  Entities controlled (as defined in IFRS 10) by the Company and whose accounts
                  are consolidated with those of the Company. For a list of the main
                  subsidiaries, see Note 21 to the Company's annual financial statements as of
                  31 December 2021
 U.S.          -  United States
 U.K.          -  United Kingdom
 USD/$         -  U.S. dollar, all values are rounded to the nearest thousand ($000), except

                when otherwise indicated

 

c. Significant changes

 

The Company elected in the 2021 annual financial statements to change the
presentation of its expenses in its consolidated statement of profit or loss
from a classification based on function to classification based on the nature
of expense. Group management believes that this presentation provides reliable
and more relevant information because due to a change in the operating model
of the Group, the new presentation provides greater clarity and insight into
the major categories of expenses and the key cost drivers of the Company's
business. This change has been applied retrospectively to the prior year's
interim comparative information.

 

2. Significant accounting policies

a. Basis of presentation of the interim condensed consolidated financial
statements

 

These financial statements have been prepared in a condensed format as of 30
June 2022, and for the six months then ended ("interim consolidated financial
statements"). These financial statements should be read in conjunction with
the Company's annual financial statements as of 31 December 2021, and for the
year then ended and accompanying notes ("annual consolidated financial
statements").

 

The interim condensed consolidated financial statements have been prepared in
accordance with IAS 34, Interim Financial Reporting, as adopted by the
European Union.

 

 

2. Significant accounting policies (continued)

b. The initial adoption of amendments to existing financial reporting and
accounting standards:

 

The accounting policies adopted in the preparation of the interim condensed
consolidated financial statements are consistent with those followed in the
preparation of the Group's annual consolidated financial statements for the
year ended 31 December 2021, except for the adoption of new standards
effective as of 1 January 2022. The Group has not early adopted any standard,
interpretation or amendment that has been issued but is not yet effective.

 

Several amendments apply for the first time in 2022, but do not have an impact
on the interim condensed consolidated financial statements of the Group.

 

3. Supplementary information

a. New real estate lease agreement:

In February 2022, the Company signed one new real estate lease agreement. The
lease's commencement date is 1 June 2022. The impact for 2022 is an increase
of approximately $0.35 million in right-of-use assets and a corresponding
increase in lease liabilities.

 

b. Grant of Performance Stock Units:

 

In May 2022, the Company granted, 762,712, 1,060,484, and 644,068 Performance
Stock Units ("PSUs") to the CFO, CGO, and CIO respectively. The award will
vest on the third anniversary of the grant date if and to the extent that the
performance target will be satisfied.

 

The PSU award is a contingent right to acquire shares for no consideration. It
is subject to a three-year performance period, with vesting subject to the
achievement of performance measured by reference to total shareholder return
over the performance period as compared to the FTSE AIM 100, followed by a
two-year holding period.

 

The following table specifies the inputs used for the fair value measurement
using the Monte Carlo simulation:

                                               2022
                                               May PSU
 Dividend yield (%)                            -
 Expected volatility of the share price (%)    78.91
 Risk-free interest rate (%)                   2.72%
 Expected life of share options (years)        3
 Share price (GBX)                             29.5

 

The total fair value was calculated at $179 thousand at the grant date which
will be recognised on a straight line basis over the vesting period.

 

c. New appointments:

 

·    In February 2022, the Company announced that Christopher Bell,
Non-Executive Chair, has stepped down from the board of directors of the
Company. In March 2022, the Company announced the appointment of Marcus Rich
as Non-Executive Chair with immediate effect. Marcus will also be a member of
the Audit, Remuneration, and Risk Committees.

3. Supplementary information (continued)

c. New appointments (continued):

 

·    In March 2022, the Company announced that Caroline Ackroyd has joined
the Company as Chief Financial Officer and as a member of the Board of
Directors with immediate effect.

 

·    In May 2022, the Company announced the appointment of David King as
Chief Executive Officer and as a member of the Board of Directors. He joined
the Group on 1 July 2022.

 

d. Personal Finance Cash Generating Unit ("CGU") impairment:

 

As a result of a decline in results due to the need to replace aging
technology, re-evaluate marketing tactics and align with best practice, the
Company recorded an impairment loss to the Personal Finance CGU for the amount
of $3,486 thousands, which is included in the statement of profit or loss. The
management and production teams are now based within the Group's US division,
and the Personal Finance vertical is focussed on completing the redesign and
re-platforming of its primary websites, with the objective of improving site
performance and enhancing the consumer experience and stabilising revenues.

 

Due to the change in market interest rates the Company assessed all other
CGU's for impairment. The result of this assessment indicated that no other
impairment is required as at 30 June 2022.

 

The pre-tax discount rate applied to the cash flow projection is 17.7% and the
terminal growth rate is 3%.

 

The key assumptions used in calculating the value in use:

 

Revenues and operational profit: the revenues and the profit rate assumptions
are based on management expectations and forecasts for the coming year and the
management's forecasted cash flows for the

following three years. These forecasts included an evaluation of factors which
could adversely affect revenues and profitability.

 

Discount rate: the discount rate reflects management's assumptions regarding
the Group's specific risk premium.

 

Terminal growth rate: the terminal growth rate applied for the period beyond
the four-year forecasted period is based on the long-term average growth rate
as customary in similar industries.

 

Sensitivity analyses of changes in assumptions:

With respect to the assumptions used in determining the value in use,
management believes that a significant change in key assumptions, in
particular, an increase in the Weighted Average Cost of Capital and a decrease
in EBITDA margin, would result in a further impairment of the intangible
assets.

 

e. Other financial assets:

 

On 28 February 2022 the Company converted a Loan receivable from Xineoh
Technologies Inc. with a carrying amount of  $221 thousands to shares giving
the Company a 2.6% stake in ordinary shares with no special rights. The
Company elected to designate the equity investment as at Fair Value through
Other Comprehensive Income ("FVTOCI"). The Company believes there was no
material change in the fair value of the equity investment since its
recognition.

 

3. Supplementary information (continued)

f. Deferred and contingent consideration:

In 2021, the Company acquired domains and websites, including Sports Betting
Dime and Saturday Football inc. and accounted for these as an asset
acquisition since substantially all of the fair value of the intangible assets
acquired was in a group of similar identifiable assets. The Company recognises
a liability for the intangible assets acquired for contingent consideration
only when there is sufficient certainty that the liability will be settled.
The acquisition cost included deferred consideration with a remaining balance
as of 30 June 2022 of $15.47 million which is payable in the period of
2022-2024.

 

Also, in September 2021, the Company acquired 100% of the ordinary share
capital of Blueclaw, part of the amount of purchase consideration included
cash consideration paid on completion, deferred consideration payable in
September 2022 and further contingent consideration payable.

 

g. Sales and marketing

 

The increase in sales and marketing expenses was largely due to the change in
revenue mix towards North America Sports and the performance from media
partnerships which have a lower gross margin as revenue is paid to media
partners for accessing their audience.

 

4. Revenue and operating segments

 

An operating segment is a part of the Group that conducts business activities
from which it can generate revenue and incur costs, and for which discrete
financial information is available. Identification of segments is based on
internal reporting to the chief operating decision maker ("CODM"). The CODM,
who is responsible for allocating resources and assessing performance of the
operating segments, has been identified as the Chief Executive Officer
("CEO"). The Group does not divide its operations into different segments, and
the CODM operates and manages the Group's entire operations as one segment,
which is consistent with the Group's internal organisation and reporting
system.

 

Geographic information

 

                                                 Six months ended 30 June    Six months ended 30 June    Year ended 31 December
                                                 2022                        2021                        2021
                                                 $000                        $000                        $000
                                                 Unaudited                   Unaudited                   Audited

 North America                                   31,465                      13,581                      32,489
 Scandinavia                                     6,858                       8,876                       17,634
 Other European countries                        4,384                       7,800                       12,621
 Oceania                                         353                         352                         834
 Other countries                                 -                           35                          80
 Total revenues from identified locations        43,060                      30,644                      63,658
 Revenues from unidentified locations            1,468                       1,574                       2,829
                                                 44,528                      32,218                      66,487

 

 

 

 

4. Revenue and operating segments (continued)

 

Revenues by vertical

 

                               Six months ended 30 June      Six months ended 30 June       Year ended 31 December
                               2022                          2021                          2021
                               $000                          $000                          $000
                               Unaudited                     Unaudited                     Audited

 Casino                        8,403                         12,490                        23,216
 Sports U.S.                   9,620                         4,642                         15,202
 Sports Europe                 3,866                         7,059                         9,528
 Third Party Network Activity  21,386                        1,458                         9,367
 Blueclaw                      421                           -                             454
 Personal Finance              832                           6,569                         8,720
                               44,528                        32,218                        66,487

 

5. Subsequent events

In August 2022, the Company announced that it granted share awards over a
total of 833,333 ordinary shares in aggregate in the Company under the XLMedia
2020 Global Share Incentive Plan (the "Awards"). The Awards represent 0.31% of
the currently issued share capital of the Company. The Awards are contingent
rights to acquire shares for no consideration. The Awards are subject to a
three-year performance period, with vesting subject to the achievement of
performance measured by reference to total shareholder return over the
performance period as compared to the FTSE AIM 100, followed by a two-year
holding period.

 

 

 

 

 

 

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