RCS - XP Factory PLC - Oxford Street site opening and Openings Update

XP FactoryAnnouncement

28/11/2022 07:00

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RNS Number : 6792H  XP Factory PLC  28 November 2022

28 November 2022

XP Factory Plc

 

("XP Factory", the "Company" or the "Group")

 

Oxford Street site opening

and

Openings Update

 

XP Factory (AIM: XPF.), a group of leading UK experiential leisure businesses
operating under the Escape Hunt™ ("Escape Hunt") and Boom Battle Bar™
("Boom") brands, is pleased to announce the opening of its flagship site on
London's Oxford Street and to provide an update on new site openings since the
announcement on 28 September 2022 of its unaudited interim results for the six
months ended 30 June 2022.

Highlights:

·      Opening of flagship owner operated co-located Boom and Escape
Hunt site on London's Oxford Street on 25 November 2022

·      Two further Boom owner operated sites, two Boom franchise sites,
and one Escape Hunt owner operated site have opened since 28 September 2022

·      26 Boom venues currently open with a further site scheduled to
open in December 2022, thereby confirming the Board's target of 27 open Boom
sites by the end of 2022 will be met

·      Escape Hunt owner operated network successfully grown to 23 in
the year, including 20 UK sites and 3 international sites

The Group's flagship site on Oxford Street held an invitation only official
opening on 25 November 2022, with the site open to the public from 26 November
2022.  The site hosts both the Boom and Escape Hunt formats over
approximately 15,000 square feet and represents the Group's flagship site
given its format, size and location.   The site hosts an action-filled array
of competitive activities in Boom, including augmented reality axe throwing,
augmented reality darts, shuffleboard, beer/prosecco pong, karaoke, crazier
golf, American pool and large screens showing selected live sports events.
These complement six highly immersive and exciting escape games which come
from the Group's unique catalogue of successful, premium escape challenges.

The Oxford Street site is the 26(th) Boom site in the estate and the 23(rd)
Escape Hunt owner operated site. As at 28 September 2022, the XP Factory
estate comprised 21 Boom sites of which eight were owner operated and 13
franchised, and 44 Escape Hunt sites of which 21 were owner operated sites and
23 franchise sites.  Since then, in addition to the site on Oxford Street, a
further four Boom sites have opened - owner operated sites in Birmingham and
Leeds and franchised sites in Bournemouth and Southampton. A further Escape
Hunt owner operated site has also opened in Bournemouth located next door to
the Boom franchise site.  There is currently one further Boom franchised site
in build which is scheduled to be open by the end of the calendar year.  This
will bring the estate to 27 open Boom sites, comprising 11 owner operated
sites and 16 franchise sites; and 46 open Escape Hunt sites, comprising 23
owner operated sites and 23 franchise sites.

Commenting on the update, Richard Harpham, Chief Executive of XP Factory plc,
said "We are delighted to have recently opened our flagship site on Oxford
Street.  Being able to secure such a premium location is testament to the
Group's success in difficult markets in the last few years and the growing
attraction of experiential leisure to landlords.  We have made tremendous
progress this year, achieving our target of 27 open Boom sites by the end of
the calendar year, positioned alongside our Escape Hunt estate of 46 sites,
and setting the Group with a solid foundation for the future."

 

Enquiries:

 XP Factory Plc                                                          +44 (0) 20 7846 3322

 https://www.xpfactory.com/ (https://www.xpfactory.com/)

 Richard Harpham (Chief Executive Officer)

 Graham Bird (Chief Financial Officer)

 Kam Bansil (Investor Relations)

 Shore Capital, NOMAD and Broker                                         +44 (0) 20 7408 4050

 https://www.shorecap.co.uk/ (https://www.shorecap.co.uk/)

 Tom Griffiths/David Coaten (Corporate Advisory)

 IFC Advisory - Financial PR                                             +44 (0) 20 3934 6630

 https://www.investor-focus.co.uk/ (https://www.investor-focus.co.uk/)

 Graham Herring

 Florence Chandler

Notes to Editors:

About XP Factory plc

 

The XP Factory Group is one of the UK's pre-eminent experiential leisure
businesses which currently operates two fast growing leisure brands.  Escape
Hunt is a global leader in providing escape-the-room experiences delivered
through a network of owner-operated sites in the UK, an international network
of franchised outlets in five continents, and through digitally delivered
games which can be played remotely.

Boom Battle Bar is a fast-growing network of owner-operated and franchise
sites in the UK that combine competitive socialising activities with themed
cocktails, drinks and street food in a high energy, fun setting.  Activities
include a range of games such as augmented reality darts, Bavarian axe
throwing, 'crazier golf', shuffleboard and others.  The Group's products
enjoy premium customer ratings and cater for leisure or teambuilding, in small
groups or large, and are suitable for consumers, businesses and other
organisations. The Company has a strategy to expand the network in the UK and
internationally, creating high quality games and experiences delivered through
multiple formats and which can incorporate branded IP content.
(https://xpfactory.com/ (https://xpfactory.com/) )

 

Facebook:
EscapeHuntUK
BoomBattleBar

Twitter:
@EscapeHuntUK
@boombattlebar

Instagram:             @escapehuntuk
 
                @boombattlebar

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