Yum rises after saying Taco Bell sales recovering from cyclospora outbreak

Yum! Brands

30/07/2026 16:54

** Shares of Taco Bell parent Yum Brands YUM.N gained ~4% to $157.91
** Yum executives say Taco Bell sales, hit from the Cyclospora outbreak, is beginning to ease
** The company posts Q2 same-store sales rise and beats quarterly profit estimates, helped by popularity of value meals at its chains
** A short-term dip in traffic was expected, eMarketer analyst Suzy Davidkhanian says. Adds that the brand leaning into transparent, slightly tongue-in-cheek marketing — like its $1 Cravings Menu 'Hold the Lettuce' campaign — acknowledged consumers' concerns and may have helped traffic recovery
** Up to last close, stock has risen marginally YTD

 (Reporting by Neil J Kanatt in Bengaluru)
 ((Neil.JKanatt@thomsonreuters.com;))