** Shares of e-commerce platform YJ.O up 14.45% at $4.91,
after co signed agreement with Douyin, a leading Chinese live
streaming platform owned by Bytedance
** Under agreement, co will use its online store and video
account on Douyin to promote its products urn:newsml:reuters.com:*:nGNX4Rgyyp
** Earlier in September, YJ generated 10.7 mln views and
87.5 mln Chinese yuan ($13.31 mln) in gross merchandise value
during its first-ever live streaming show on Douyin urn:newsml:reuters.com:*:nGNX3NYJSj
** Stock has fallen 0.76% so far this year
($1 = 6.5760 Chinese yuan renminbi)
(Reporting by Rithika Krishna)
((Rithika.Krishna@thomsonreuters.com;))