** Chinese e-commerce company's shares YJ.O jump 39.4% to
2.4 premarket
** Says it generated $12.9 mln (RMB 87.5 mln) in gross
merchandise value during its first-ever live streaming show on
Sept. 25 on Douyin urn:newsml:reuters.com:*:nGNX3NYJSj
** Co says its show registered 10.7 mln views on the Chinese
live streaming platform owned by Bytedance, the parent company
of TikTok
** YJ's product offerings included home appliances, snacks,
personal care and cosmetics
** "In the remainder of 2020 and beyond, we will continue to
expand our live streaming capabilities and increase consumer
access to our products through a broader range of
platforms"-Yunji CEO
** Up to Tuesday's close, stock down ~61% YTD
(Reporting by Shivani Kumaresan in Bengaluru)
((Shivani.Kumaresan@thomsonreuters.com ; +1 646 223 8780;))