Updates with analyst comments, share move
** Shares in Novo Nordisk NOVOb.CO slump 16% after the Danish pharmaceutical giant said its experimental obesity drug failed to meet the primary endpoint in a trial designed to show non-inferiority to Eli Lilly's LLY.N tirzepatide in reducing weight
** Novo Nordisk said CagriSema achieved a 23% reduction in body weight over 84 weeks, compared to 25.5% for tirzepatide in the trial
** J.P.Morgan says today's "disappointing" results likely will curtail the competitiveness of the product in the market
** "Inferiority to Zepbound means it is unlikely to help Novo retake market share in obesity," it adds
** Nordnet's Per Hansen says disappointing news means CagriSema is a big letdown to investors
** The stock hits its lowest level since June 2021, when the Danish company officially launched its Wegovy drug in the U.S.
** Peer Zealand Pharma's ZELA.CO shares fall 6%
(Reporting by Jagoda Darlak and Boleslaw Lasocki in Gdansk)
((Jagoda.Darlak@thomsonreuters.com; +48 58 769 65 40;))