Zealand Pharma may sell future obesity drug direct to patients, amid market shifts
LONDON, Sept 22 (Reuters) - Zealand Pharma ZELA.CO is considering a direct-to-patient sales model for its experimental weight-loss drug alongside traditional insurer channels, its CEO told Reuters in an interview on Monday, citing shifting dynamics in the booming obesity drug market. (Reporting by Maggie Fick; Editing by Jan Harvey) ((maggie.fick@thomsonreuters.com; +44 7890 916706;))
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