** Zee EntertainmentZEE.NS's FY26 goals including increasing TV viewership share, ad revenue are within co's reach, barring ad-market drag - Prabhudas Lilladher
** Shares last up 2.7% to 148 rupees
** Raises PT by 30.7% to 179 rupees; retains "buy"
** New growth areas like short-form content, edutainment, sports can diversify co's revenue stream and help overcome growth challenges in linear TV business -PL
** Expects ZEE5 to break-even only in FY27 contrary to co's aim of FY26 -PL
** Stock up 22% YTD
(Reporting by Aleef Jahan in Bengaluru)
((aleefjahan.cs@thomsonreuters.com))