** Shares of Zee Entertainment ZEE.NS rise 4% to 115.7 rupees
** Broadcaster's Q4 pre-tax profit soars 85% Y/Y, as higher subscriptions, more film releases offset weak advertising demand
** Elara Capital ("buy"; PT: 200 rupees) expects core profit margin (13.1% in Q4) to be between 15.5-16.2% in FY25-28 against co's 18%-20% near-term outlook
** Adds, further Zee5 loss reduction shall be driven by revenue growth than cost-cutting
** More than 25.6 mln shares traded; twice the 30-day average
** Avg. rating on stock is "hold;" median PT is 133 rupees - data compiled by LSEG
** Stock down 4.5% YTD
(Reporting by Aleef Jahan in Bengaluru)
((aleefjahan.cs@thomsonreuters.com))