** Shares of broadcaster Zee Entertainment Enterprises ZEE.NS fall 2.6% to 82.84 rupees
** Co reported 5.5% decline in quarterly profit to 1.55 billion rupees ($16.9 million)
** Q3 advertising revenue, which accounts for about 40% of the total, fell 9% from a year earlier to 8.51 billion rupees
** Kotak Institutional Equities cuts PT to 90 rupees from 115 rupees citing continued weak trends in ad revenues
** While valuations look reasonable, we wait for a recovery in the linear ad environment, stability in core business profitability and a sustained improvement in Zee5 metrics - Kotak
** Stock rated "buy" on avg by analysts covering it; median PT at 127.50 rupees - data compiled by LSEG
** ZEE lost 25.8% in 2025
($1 = 91.5387 Indian rupees)
(Reporting by Brijesh Patel in Bengaluru)
((Brijesh.Patel1@thomsonreuters.com; Ph no. +91 9590227221;))