UBS cautious on India's Zee Entertainment, flags shifting ad spends; shares slip

Zee Entertainment Enterprises

23/07/2025 09:33

** UBS says 16.8% lower Q1 ad revenues for Zee Entertainment ZEE.NS, despite steady or growing ad spends by FMCG companies, shows a structural shift of advertisers to digital platforms

** ZEE shares last down 3.8% to 128.7 rupees

** UBS is cautious on the broadcaster, retaining a "neutral" rating, with PT unchanged at 140 rupees

** Average of 16 analysts' rating on stock is "hold;" median PT is 145.5 rupees - data compiled by LSEG

** YTD, ZEE up 6%

 (Reporting by Aleef Jahan in Bengaluru)

 ((aleefjahan.cs@thomsonreuters.com))