Zeta Global jumps on OpenAI partnership

Zeta Global Holdings

06/01/2026 10:56

** Shares of cloud platform Zeta Global ZETA.N up 9.9% at $23.83 premarket

** Co announces collaboration with OpenAI to power Athena, its AI-driven enterprise marketing agent

** Says partnership will deepen integration of OpenAI models into Athena, enabling more natural conversational intelligence and agentic applications

** Athena's launch planned for the end of Q1 2026 - ZETA

** Stock up ~16.4% over the past year

(Reporting by Tharuniyaa Lakshmi in Bengaluru)

((tharuniyaa@thomsonreuters.com))