HOME
Mkt Cap – 866m
Enterprise Value – 673m
Share price today – 102.6p
Dividend Yield – 3.5%
Price to net tangible assets – 1



HOME, the owner of Home Base and Argos has had a real torrid time of it lately, with its share price dropping from a high of 218p in January of this year to todays valuation of 103p per share. There is no doubt that Mr Market is quite depressed about this company so let’s take a peep at what’s happening.

THE FIVE YEAR TRANSFORMATION PLAN

“In October 2012 Argos outlined a five-year Transformation Plan to reinvent itself as a digital retail leader, transforming from a catalogue-led business to a digitally-led business. The Plan is designed to address competitive challenges, exploit emerging market opportunities and restore sustainable growth.

Fast Track Collection enables customers to choose from c.20,000 products, pay online and collect their products from their local store on the same day, from a dedicated Fast Track counter, in as little as 60 seconds. The service is free of charge.

Fast Track Delivery offers customers the same c.20,000 products for same day home delivery, with the choice of four time slots per day. Orders can be placed until 6pm for same day delivery by 10pm, 7 days per week, at a standard cost of £3.95. To make this offer available to customers throughout the UK, Argos has recruited and trained c.2,300 new colleagues as customer fulfilment drivers for its dedicated fleet of c.800 vans, and expects to increase this to c.3,300 drivers over its peak Christmas period.”


That is a very impressive and ambitious plan, if they can execute it and do so profitably the quality and perspective and financial dynamics of the business will improve enormously.

SO WHY IS IT ALL GOING WRONG

On the 21st of October, HOME issued its interim results....

http://www.stockopedia.com/share-prices/home-retail-LON:HOME/news/rns/151021home8921c.htm/?title=half-year-results-part-1

John Walden CEO made the following remarks...

"We look forward to an improved sales performance for both Argos and the Group in the second half. However, as I have previously stated, trading at Argos during this year's important Christmas season seems less predictable than usual, as both retailers and customers determine whether to repeat last year's unusual Black Friday patterns. The combination…

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