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Archived articleThis is an archived article from 2018 - please note that any content within the article may be out of date.

Meeting with Games Workshop Chairman

Hello Stockopedia community,

I know this is a bit last minute, but I am meeting with the chairman of Games Workshop this afternoon as part of a piece on LON:GAW.

If you see this and you have a question you would like to be asked, please do leave it in the comments!

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28 comments


Avatar for Jack Brumby
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Avatar for shanklin100

Hi Jack

Any idea please as to when you will be able to publish your article?

Thank you, Martin

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Avatar for drvodkaquickstep

Jack

Any update for us on this please?

Thanks

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Avatar for alfred tagliaferro

Hello Jack,

Looking forward to reading the notes - when do you think they'll be up?

Many thanks,
Alfred

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Avatar for shanklin100

Hi Jack,

Thank you for your reply. My apologies for getting your name wrong.

Best wishes, Martin

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Avatar for shanklin100

Hi Ben

Hope the interview went well?

When do you hope to publish your article please?

Thank you, Martin

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Avatar for Jack Brumby

Hi Martin. It's Jack here, actually! The interview went very well thanks.

I've got a couple of deadlines this week and there's a bit of a process to go through in terms of fact-checking notes etc. It could be the tail-end of this week but more likely it will be next.

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Avatar for mmarkkj777

Hi Jack,

I’m a holder, but I didn’t see you’re thread until just now ( busy fitting new internal doors) whilst listening to the brexit fiasco.

They have said vaguely, they they envisage some trading issues, and the SP is down. I hope he can elaborate somewhat on what the issues are, as non specific remarks like that can unsettle the market, and their updates etc., are usually very good.

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Avatar for Jack Brumby

We did talk about those points in the end, so I'll make sure to address them in the article.

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Avatar for Merlotman

Jack
A real coup I am sure there is a lot of interest in Games Workshop (LON:GAW) in the Stockopedia community
1 What is the main drivers of future sales growth: existing clients expanding their collections ? new clients? new geographies? new games? One of my main concerns is that the Warhammer franchises ultimately come to the end of life (i.e. once customers have collected and painted the majority of the miniatures and bought the rules what is bringing them back for more) and future games will not have the same appeal. What are the indicators that they are continuing to extend the product lifecycle (e.g. % of sales to existing customers)?
2 Is there a demographic cliff? In other words are all gamers of a certain age (and potentially lose interest all at the same time or does it appeal to a wide age range?
3 According to some commentary (I remember reading some by Keith Ashworth-Lord) the spurt in profitability over the last few years was down to conversion of their own stores to one man (or woman) outlets. Presumably this was a one off benefit. However the commentary in the reports continues to stress the importance of sales through third party shops.
Thanks

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Avatar for Jack Brumby

Thanks Merlotman, on the train now but I've incorporated these.

A general note: I've got a lot of good q's here. I'll try to ask as many as possible but we may well end up riffing on two or three before time's up, who knows - it's a 4pm meeting... Let's see! Should be informative for everyone anyway.

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Avatar for drvodkaquickstep

Hi Jack.

It would be good to understand what their ultimate game plan is for business, whether concerning mcap / turnover, Geographies, other routes to market etc. In essence where does he see GAW in 5-10yrs from now and what are the key barriers constraining any such plans.

Thanks !

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Avatar for Jack Brumby

Always a good Q!

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Avatar for PhilHofGrowYourDough

It's interesting as I have owned Games Workshop (LON:GAW) in the past and at one stage (I think last Christmas) I looked at purchasing a starter set for my nephew.

But I found it was soooo hard as an adult coming to the whole setup and perhaps I had many misconceptions.

In contrast check out the this YouTube Video promoting Dungeons & Dragons ... https://www.youtube.com/watch?time_continue=598&v=2PEt5RdNHNw

My response to this video as a parent is ...

Wow that could be great for all kids, to stretch their imagination, to develop team work, to consider ethical decisions. It doesn't feel male centric, the video really promoted diversity. Fantastic. Where do I buy it!

But I'm also noticing as an adult that I want it buy it and play it myself.

I'm wondering how the Chariman would respond, especially given the costs of a starter pack!

Cheers
Phil

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Avatar for shanklin100

Jack

Please would you ask what was meant by the following sentence from the recent TS:

"However, the Board remains aware that there are some uncertainties in the trading periods ahead for the rest of the 2018/19 financial year. A further update will be given as appropriate."

Specifically, do GAW foresee any material operational difficulties arising from (say) a no-deal Brexit, or was this just generally highlighting that consumer demand can be fickle and so projecting sales for the remainder of the year simply by extrapolating from past performance may not be the wisest course of action?

Many thanks, Martin

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Avatar for Jack Brumby

Thanks for the quote Martin, I've added the question. I remember people puzzling over that TU when it came out last month...

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Avatar for Laughton

Market makers must have just heard about your meeting and obviously expecting hard hitting results. SP down 200p as I write.

As a happy holder I'm looking forward to reading your piece. A coup for you and kudos to the chairman for agreeing.

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Avatar for Jack Brumby

Yep, the chairman's a busy guy so it's very good of him to set aside the time.

I'm actually a (small) holder as well, having sold the bulk of my investment a while ago. Still low-key feeling the pain today!

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Avatar for rhomboid1

Well done...!

Can you ask where they see their IP in the context of a potential movie/TV franchise or franchises ...Game of Thrones style?

Thx

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Avatar for Jack Brumby

Thanks!

I'll add that into the 'Licensing' section. Black Library has an absolute ton of IP & I seem to remember a line from management recently about relaxing licensing terms so it could be an area to watch. The video games seem to have found a receptive audience!

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Avatar for PhilHofGrowYourDough

Hi Jack,

As the father of an 11 year old girl my question would be ...

"What are you doing to make your products more attractive to girls?"

Seems like an untapped market to me?

Thanks
Phil

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Avatar for Jack Brumby

Morning Phil,

That one hadn't occurred to me actually, it's on the list now.

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Avatar for shipoffrogs

Games Workshop (LON:GAW) spent several years unable to grow revenue - and then a couple of years ago sales suddenly took off - what were the key factors that drove that growth?
Congratulations on getting an interview by the way - that's quite a coup.

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Avatar for Jack Brumby

Thanks! You're bang on the money with that I think, it's one of the key questions for anybody looking to invest in GAW. The other related qu's being, IMO: to what degree (if at all) can we view this new revenue level as 'locked in', and how much scope for further growth is there?

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Avatar for SIMBA73

Can you please ask him if the growth and current business model can be sustained in light of competition from newer forms of games technology ie consoles and VR, that the younger generations are being raised on. Many thanks

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Avatar for Jack Brumby

Done! This links up with licensing prospects quite well.

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Avatar for unwise2

You can ask him why GAW keep on publishing trading updates during market hours. It really shouldn't be happening especially now they are in the FTSE250.

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Avatar for Jack Brumby

Cheers, I'll add this in to a more general section about TUs I'm compiling as GAW has quite a distinctive tone and it often releases pretty brief statements.

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