Good morning. Or rather bad morning for me, as I've been hit by a nasty profit warning - an occupational hazard for small caps investors I'm afraid, but still painful every time it happens.

Xaar (LON:XAR)

Share price: 262p
No. shares: 76.4m
Market Cap: £200.2m

A maker of innovative industrial inkjet print heads, Xaar is having a very bad year - this is the third profit warning from the company, and at 262p the shares are now down 77% from their peak of 1162p in Dec 2013. The problem is that it has looked good value after each profit warning, but unfortunately business appears to be spiralling down more quickly than management expected, as demonstrated by this graph of broker consensus - which will take another lurch down after today's warning.

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Profit warning - the key sentences are below;

As stated in the Interim Results announcement on 28 August 2014, demand for Xaar's products from the ceramic tile market softened during the third quarter of the year as a result of a slowdown in construction activity in China.  The Company's exposure to China is significant, as almost half of the world's ceramic tile output is reported as manufactured and consumed in China.  Revenue into the global ceramic tile market represented around two thirds of the Group's sales in 2013

Monitoring of the ceramic tile market in China has indicated a further decline in activity resulting in excess manufacturing capacity being idled.  As a consequence, forecast orders from Xaar's OEMs in this market for the remainder of the year have further reduced, such that the Board now expects total revenue for 2014 to be 5%-10% below the bottom of the previously announced range of £115-125 million.

A 5-10% further reduction in 2014 turnover doesn't sound too bad on its own, but my concern is that an industry with excess capacity being idled is probably going to pretty much switch off capex. The market has known for a while that 2013 was a one-off good year for Xaar, with exceptionally strong demand from Chinese tile makers, so it's not the fact that business is now declining that is the issue - it's more that the downturn is far more severe than the market, or indeed the company, expected it to be.

That removes one of the key planks supporting the company's valuation - i.e. decent earnings from legacy…

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