Good morning!

Spaceandpeople (LON:SAL)

Share price: 57p (up 27% today)
No. shares: 19.5m
Market Cap: £11.1m

Trading update - this niche marketing company, which manages retail & promotional space in shopping malls & other open spaces (e.g. railway stations) in the UK & Germany mainly, certainly had an annus horribilis in 2014, with two profit warnings, and a severe drop in the share price. I covered it extensively here in the past, click here for my previous articles.

Looking at the chart, the shares have been bottoming out since Sep 2014, having lost two thirds of their value from the peak in early 2014 (when profit expectations were much higher).

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Things sound a lot more positive today, with the update saying;

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"Upper end of market expectations" is the key phrase above. Although obviously market expectations are now much lower than they were a year ago. The range is, I believe, £0.8m to £1.0m forecast profit for 2014, pre-exceptionals (some redundancy costs mainly).

Net cash - reported at £1.5m - whilst probably a seasonal peak, it's not bad for a profitable, dividend paying company that is only capitalised at £11.1m, and that's factoring in today's share price rise.

I understand there was never any issue with solvency here, which is one of the good things about screening for adequate financial strength - you don't have to worry about companies going bust, even if something goes wrong with trading.

Forecasting - the company has learned from its experiences in 2014, when a series of problems with contracts - not renewing, being delayed, etc, lead to the original profit forecast turning out to be far too optimistic. This was a new issue for the company, as in the past it had won the business it expected to win.

Going forwards therefore, the company now has a policy of guiding the market to a base case scenario for profits, on existing levels of business. The pipeline of new business is now treated as icing on the cake. Therefore, we should from now on receive very conservative profit forecasts, and see those gradually edge upwards as the year goes on.

Strategy - as part of the recovery process from its problems in 2014, SAL had a refresh of the board, bringing in new Non-Execs who have relevant (and considerable) experience. This has helped refocus strategy on the…

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