Academic research by deBondt and Thaler illustrates that 3 year losers have a tendency to outperform 3y winners.

This is the concept of mean reversion at work.

Some have suggested that momentum and value investing are correlated.

Absolute Strength is to be contrasted with Relative Strength where the percentage change is calculated and compared to the market or some other standard index.

There is evidence to suggest that adding absolute momentum criteria on top of a relative momentum strategy can improve results.

This is because, in bear markets, stocks with high relative strength may still have low or even negative absolute momentum.

After all, all a stock needs to do to have high relative strength is to perform a little better than everything else.

Adding some absolute momentum criteria therefore, such as requiring that absolute momentum is positive, may be a useful addition to a momentum strategy.

Along with Dividends, the price performance is the other key component to determining Total Shareholder Return.