Sales growth shows the increase in sales over a specific period of time - this is important because, as an investor, you want to know that the demand for a company's products or services will be increasing in the future.

Growth rates differ by industry and company size. Sales growth of 5-10% is usually considered good for large-cap companies, while for mid-cap and small-cap companies, sales growth of over 10% is more achievable.

It is important to distinguish however between organic sales growth and acquisitive growth.