REG - Barr(A.G.) PLC - Business reorganisation

A G BarrAnnouncement

14/03/2024 15:15

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RNS Number : 9295G  Barr(A.G.) PLC  14 March 2024

IMMEDIATE RELEASE
 
14 March 2024

A.G. BARR p.l.c.

("A.G. BARR" or "the Group")

 

A.G. BARR p.l.c., the branded multi-beverage business with a portfolio of
market-leading UK brands, including IRN-BRU, Rubicon, FUNKIN and Boost.

 

Business reorganisation

 

Barr Direct

Following a comprehensive review of Barr Soft Drinks' sales and distribution
operations we are today announcing a proposal to change the route to market
strategy in the important symbols and independent retail channel.  The
current direct to store delivery model, supported by telesales, would move to
an enlarged and enhanced field sales operation with brands directly supplied
through existing wholesale channels.

 

The proposal impacts up to 160 employees however it is expected that
additional field sales roles will be created to support the new route to
market.

 

Subject to consultation the proposals could result in the closure of our
direct operations at Moston, Wednesbury and Dagenham and could be completed by
the end of June.

 

Boost Drinks

 

Following the acquisition of Boost Drinks in December 2022, the Group
commenced a manufacturing in-sourcing programme of Boost's products to the
Barr Soft Drinks division, delivering margin improvement as a consequence.

 

The Group is now announcing a proposal to fully integrate the Boost business
into Barr Soft Drinks which would result in a reduction in duplicated
activities and access to the wider Barr Soft Drinks sales channels and
organisation.  Subject to consultation it is anticipated that the integration
would be completed by the end of the year.

 

The proposal impacts 35 employees and would lead to the closure of the Boost
Leeds office.

___________

 

The proposals are subject to full and proper consultation with impacted
employees over the coming months.  The Company will do everything possible to
support those affected throughout the process.

For more information, please contact :

 

A.G.
BARR
Instinctif Partners

0330 390
3900
                                 020 7457
2010/05

Roger White, Chief
Executive
Justine Warren

Stuart Lorimer, Finance
Director
Matthew Smallwood

Next scheduled update : Full Year Results - 26 March 2024

 

 

 

 

 

 

 

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