Adidas rises after Barclays upgrade on September events, margin upside potential

adidas AG

02/09/2026 08:35

** Shares in Adidas ADSGn.DE rise 2.2% after Barclays upgrades the German sportswear maker to "overweight" from "equal weight", saying the September Sporting goods events and Innovation Day are likely catalysts for the stock
** "Adidas' upcoming Innovation Day could provide greater investor confidence around the innovation pipeline, product cycles and brand momentum", Barclays says 
** The broker adds that the market is overestimating category challenges for the sector and expects about 6% compound annual growth rate (CAGR) excluding Nike NKE.N 
** Barclays sees potential upside to 2026 profitability, estimating a 9.1% EBIT margin versus about 8.5% implied by company guidance
** The stock has lost 10.5% YTD


($1 = 0.8639 euros)

 (Reporting by Isabela Kruczynska)
 ((Isabela.Kruczynska@thomsonreuters.com))