** Adidas ADSGn.DE up nearly 6% in early Frankfurt trade after the sportswear maker reports better-than-expected operating profit in the first quarter
** The German company said Q1 EBIT rose to 705 million euros ($824.71 million), beating analyst consensus by 9%
** "Today's update (...) could help shift the investor debate a little more constructively despite sceptics presumably attributing part of the strong Q1 delivery to a temporary World Cup sell-in benefit," says Jefferies
** Adidas also posted a 14% % currency-neutral increase in net sales to 6.6 billion euros
** It sits at the top of Germany blue chip index .GDAXI in early trading
($1 = 0.8548 euros)
(Reporting by Danny Callaghan)
((danny.callaghan@thomsonreuters.com))