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Adidas tops DAX in premarket after Q1 operating profit beat

** Adidas ADSGn.DE up nearly 6% in early Frankfurt trade after the sportswear maker reports better-than-expected operating profit in the first quarter

** The German company said Q1 EBIT rose to 705 million euros ($824.71 million), beating analyst consensus by 9%

** "Today's update (...) could help shift the investor debate a little more constructively despite sceptics presumably attributing part of the strong Q1 delivery to a temporary World Cup sell-in benefit," says Jefferies

** Adidas also posted a 14% % currency-neutral increase in net sales to 6.6 billion euros

** It sits at the top of Germany blue chip index .GDAXI in early trading

($1 = 0.8548 euros)

 (Reporting by Danny Callaghan)

 ((danny.callaghan@thomsonreuters.com))

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