Brief: Adidas CEO: Not Trying To Optimize Profit By Cutting On Marketing

adidas AG

30/07/2026 10:07

July 30 (Reuters) - ADIDAS AG ADSGn.DE:
ADIDAS CEO: WE WILL CONTINUE TO SELL WORLD CUP RELATED PRODUCTS EVEN INTO Q4
ADIDAS CEO: Q2 CHINA GROWTH WAS EXTREMELY STRONG ALSO COMPARED TO COMPETITORS
ADIDAS CEO: STAYING CONSERVATIVE ON GROWTH GUIDANCE, I SEE SHARE PRICE TODAY AND I DON'T KNOW WHAT THE MISUNDERSTANDING IS
ADIDAS CEO ON FIFA-INFANTINO'S PLAN TO SELL WORLD CUP STAKE: NOT INVOLVED IN THIS, I DO NOT FULLY UNDERSTAND YET WHAT THE PROPOSAL IS, AM NOT QUALIFIED TO COMMENT ON IT
ADIDAS CEO: WE ARE NOT TRYING TO OPTIMIZE PROFIT BY CUTTING ON MARKETING, WE ARE INVESTING IN VISIBILITY TO KEEP GAINING MARKET SHARE
Further company coverage: [ADSGn.DE]

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