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    Difficult to get Adidas goods into Middle East due to war, CEO says (updated)

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    29/04/2026 10:17
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April 29 (Reuters) - Adidas had difficulties getting products into the Middle East due to the Iran war, CEO Bjorn Gulden said on a call with reporters on Wednesday.

"I don't think we have any clear disruption now (due to the war), unless, of course, it's difficult to get products in the Middle East," he said.

He added that the transportation cost was "starting to explode" due to a surge in oil price, while flagging an increasing pressure on material prices for the next 6-12 months.

 (Reporting by Linda Pasquini and Helen Reid, Editing by Matthias Williams)

 ((linda.pasquini@thomsonreuters.com; +48 58 7785261;))

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