REG-Admiral Group completes acquisition of Flock

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1(st) June 2026

Admiral Group completes acquisition of Flock

Admiral Group has today announced that, following regulatory approval, it has
successfully completed the acquisition of Flock, a digital commercial fleet
insurance provider with an innovative telemetry-based proposition. The
transaction values the equity in Flock at £80m.

As announced on 12 February, Flock will become Admiral’s telemetry fleet
insurance proposition. Flock’s existing technology platform and team will
form an important part of Admiral’s fleet insurance offering. Ed Leon
Klinger joins Admiral Pioneer’s leadership team.

This acquisition aligns with the Group’s commitment to continuously evolve
and future proof its motor proposition and broaden its product offering,
building on its existing strengths in data and technology, distribution,
pricing and claims, customer service and risk management.

Since Admiral announced its intention to acquire Flock, it has already made
its first major segment expansion and launched a new haulage fleet insurance
product which has seen strong early demand.

Emma Huntington, CEO of Admiral Pioneer, said: “Both Admiral and Flock are
known for using data and technology to deliver better prices and services, and
share a commitment to creating safer roads for all which resulted in a very
successful partnership. Now that Flock has officially joined Admiral, we can
work even more closely together to meet the needs of new and existing fleet
customers, at scale.”

Ed Leon Klinger, CEO of Flock, said: “Our mission has always been to make
the world quantifiably safer. Being part of Admiral means we can pursue that
across a much bigger share of the UK motor market. Combining Flock's
AI-powered platform with Admiral's scale and expertise is something we have
been hugely looking forward to. I couldn't think of a better home for what
we've built". 

Antton Peña, Founder of Flock, added: “Flock was built around customer
obsession: going beyond paying claims to help fleets reduce accidents and
lower costs. We reached this point only thanks to the trust of our fleet
customers and the commitment of our broker partners. As part of Admiral, we
will be able to support even more fleets and launch products that push what is
possible in motor insurance.”

Notes to Editors

GP Bullhound acted as exclusive financial advisor and Clifford Chance LLP as
legal advisor to Admiral Group in connection with this transaction. Continuum
acted as exclusive financial advisor and Osborne Clarke as legal advisor to
Flock in connection with this transaction.

About Admiral Group
Admiral Group plc is a leading FTSE 100 Financial Services company offering
motor, household, travel and pet insurance as well as personal lending
products. Established in 1993 in the UK, the Group now also has operations in
France, Italy and Spain and offices in Canada, Gibraltar and India.

About Admiral Pioneer
Admiral Pioneer is the venture-building arm of Admiral Group, incorporated
with the aim of
seeding, launching and scaling new businesses to grow and diversify Admiral in
the future. It
focuses on identifying and nurturing new business ventures, both within and
beyond the
insurance landscape. Pioneer’s mission is to leverage Admiral Group’s
expertise to create
solutions that meet evolving customer needs and drive long-term
diversification for the
company.

About Flock
Flock is revolutionising motor fleet insurance through its fully digital
platform. By leveraging real-time telemetry data and advanced risk management
techniques, Flock enables safer driving practices and provides significant
cost savings for fleet customers. Flock's commitment to innovation and
customer satisfaction has made it a leader in the motor fleet insurance
sector.

Enquiries
Media:
Sian Broad
sian.broad5@admiralgroup.co.uk
+44 (0) 7725 355 778

Analysts and investors:
Diane Michelberger
diane.michelberger@admiralgroup.co.uk 
+44 (0) 7881 305 063