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2489 — Adways News Story

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Reuters Insider - Chat app Line sends message to market

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 http://insider.thomsonreuters.com/link.html?cn=share&cid=1272382&shareToken=MzplNjViMDQyYS1jNDgyLTQwMDAtYjE1ZC0zYTNiZmU2MGYxNzc%3D&playerName=ReutersNews 
                                                                       
 Source:             Thomson Reuters                                   
                                                                       
 Description:        Mammoth Japanese messaging service Line has kicked 
                     off the IPO process, but investor excitement may  
                     have come to the Tokyo Exchange a tad early.      
                     Reuters' Yonggi Kang reports.                     
 
 
(To access all exclusive Reuters Insider programming visit: http://insider.thomsonreuters.com) 
 
 Short Link:  http://reut.rs/1p1veTJ  
 
 
Transcript (May be auto-generated)

 There's been months of speculation that Japan's mega messaging app Line would 
launch an IPO and now it's official. Line's parent company South Korea's Naver 
said on Wednesday that Line had kicked off the listing process with the Tokyo 
Stock Exchange. Many outside of Asia may not be familiar with Line but the chat 
app has millions of users in Japan, Thailand and even Spain. Now Line's IPO 
could value the firm at up to $20 billion. That is great news for Tokyo's 
struggling market where some recent big-name IPOs like panel maker Japan Display
have slumped since their market debuts. The IPO news energized some tech shares,
for example Adways, a company that distributes e-books through the Line app, 
jumped 13% on Tuesday. But all this hype could easily turn into disappointment. 
Why? Line may not even be listed in Tokyo in the end. One source in Tokyo 
familiar with the company's strategy said it makes more sense as Line gets 85% 
of its business outside of Japan. So even though Line may be one step closer to 
listing in its home market, it may be a bit early to bet on the IPO effect

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