RCS - Aeorema Comms Plc - Major Contract Renewed & Award Nomination

Aeorema CommunicationsAnnouncement

22/04/2024 07:00

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RNS Number : 4148L  Aeorema Communications Plc  22 April 2024

RNS Reach - non-regulatory announcement

 

Aeorema Communications plc / Index: AIM / Epic: AEO / Sector: Media

22 April 2024

 Aeorema Communications plc

('Aeorema', 'the Company' or 'the Group')

 

Major Contract Renewed & Award Nomination

 

Cheerful Twentyfirst to deliver Stagwell's Sport Beach at Cannes Lions 2024,

and celebrate the project as a finalist in the prestigious Ex Awards in North
America.

 

Aeorema Communications plc (AIM: AEO) is pleased to announce that its brand
experience agency, Cheerful Twentyfirst, has been reappointed by Stagwell Inc
(NASDAQ: STGW), the multi-billion-dollar digital-first global marketing
network, to deliver Sport Beach at the Cannes Lions International Festival of
Creativity ('Cannes Lions') in June.

 

Cheerful Twentyfirst collaborated with Stagwell for the first time in 2023 to
create Sport Beach; a 420-capacity, two-storey sports stadium on the beach in
Cannes. The activation focused on bringing together athletes, marketers, and
global leaders to explore the intersection of sport, creativity and culture.
The third most searched story at Cannes Lions 23, Sport Beach was considered
one of the most ambitious and successful activations at the festival.

 

Following its success in 2023, Cheerful Twentyfirst are delighted to deliver
Sport Beach 2024. In the year of the Paris Olympics, sport is more relevant
than ever. The scope has increased significantly, relocating to a larger
beach, with more sports, a bigger build and additional activations. Cheerful
Twentyfirst are proud to once again support Stagwell and its network of
agencies on the overarching audience strategy, design, construction, technical
and event production of the now iconic Sport Beach.

 

Additionally, Aeorema is pleased to announce that the Sport Beach 2023 project
has been named as a finalist in the Best Outdoor Activation category at the
22nd Ex Awards, which will take place at the MGM Grand in Las Vegas on
Wednesday 24 April 2024. Cheerful Twentyfirst has been nominated in
partnership with Stagwell and TEAM Enterprises at these awards, considered by
many to be the most prestigious awards event for the experiential marketing
industry.

 

The Ex Award nomination follows Stagwell's Sport Beach being awarded the Best
Sporting Event Brand Activation at BizBash's 11th Annual Event Experience
Awards in February 2024.

 

Commenting on the news, Steve Quah, CEO of Aeorema, said: "We are delighted to
be working with Stagwell and in partnership with TEAM Enterprises for a second
year to deliver Sport Beach at Cannes Lions 2024.  2023's activation was a
hugely successful and powerful marketing platform for brands to tap into the
cultural zeitgeist of sport and explore the power of fandom. This year,
Stagwell's Sport Beach will build on the success of 2023 but will be bigger
and even better. Stagwell reappointing Cheerful Twentyfirst to deliver this
impressive and important project is real testament to both the close client /
agency relationship model we have been building over the last 24 months and
our trusted expertise at Cannes Lions.

 

"Being nominated for the Best Outdoor Activation category at the 22(nd) Ex
Awards in North America this week is a phenomenal achievement for our team.
The Ex-Awards are seen by many people in our industry as its Oscars and to be
nominated highlights the quality of work we are doing for our clients. It's a
fantastic achievement, especially given that our North American operation
started less than four years ago."

 

Picture 1: Stagwell Cannes Lions 2023

**ENDS**

More information: Cannes Lions runs from 17 -20 June in Cannes, France,
bringing together leading players from the advertising and marketing
industries to celebrate the world's best creative work.

 

For further information on the Company please visit www.aeorema.com
(http://www.aeorema.com/) or contact:

 

 Andrew Harvey                                                              Aeorema Communications plc                                   Tel: +44 (0) 20 7291 0444

 John Depasquale / Liz Kirchner / Lauren Wright                             Allenby Capital Limited (Nominated Adviser & Broker)         Tel: +44 (0)20 3328 5656

 (Corporate Finance)

 Kelly Gardiner / Joscelin Pinnington (Sales & Corporate Broking)

 Paul Dulieu / Isabel de Salis                                              St Brides Partners Ltd                                       aeorema@stbridespartners.co.uk

                                                                            (Financial PR)

 Notes to Editors

Aeorema Communications plc, (AIM: AEO) is a leading strategic communications
group with offices in London, New York and Amsterdam. The Group provides
bespoke event services, comprising live, virtual, and hybrid experiences to an
established international blue-chip client base spanning a broad range of
sectors, including finance, professional services, advertising, IT, gaming,
fashion, fintech, and beverages. The Group also provides high level
consultancy services to help clients maximise and deliver on their long-term
communication strategies over multiple event and film touchpoints.

 

Aeorema delivers these services via its fully owned companies Cheerful
Twentyfirst and Cheerful Twentyfirst, Inc. (the North American arm of Cheerful
Twentyfirst) (cheerfultwentyfirst.com), two live events agencies with film
capabilities that specialise in devising and delivering corporate
communication solutions. The Group also operates Eventful Limited
(www.eventful.co.uk), which provides consultative, high-touch services
including assisting clients with venue sourcing, event management and
incentive travel. With more than 56 years of combined operating experience and
extensive award wins, Aeorema is a recognised industry thought leader.

 

Central to all that the Group does is its Corporate Social Responsibility
charter, which is focussed on ensuring sustainable, inclusive and ethical
business operations. To this end, the Group is a pioneer in delivering
innovative strategies and services, including a client carbon measurement
programme to establish a formal structure and approach around reducing
emissions and offsetting both its own and its clients' carbon footprint.

 

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