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Reuters Insider - Trading at Noon: Macy's, JCP, Walmart to have happy holidays

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 Source:             Thomson Reuters                                   
                                                                       
 Description:        Shares of Macy's are jumping after the retailer   
                     posted better-than-expected sales and earnings.   
                     New U.S. guidelines on heart health could shake up 
                     the pharmaceutical industry.                      
 
 
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 Transcript (May be auto-generated)                                    
                                                                       
 Macy's -- is it lets shoppers drug mart had to figure. Out what it Terry Lundgren is so right is -- water. It was impressive and it was all about the marketing strategy and conveying that message of values that -- traffic into the store. And that many companies can do that without compromising market offering steep promotions. And a very timely. Day for example on Saturdays when they sales everyday of the week and that's what definitely helped drive sales. Also the uniqueness of the brands for -- regrets 
 that they carry around a -- band. Lack of compelling fashions out there and Macy's on it and has been able to. Comes comes out consistently gone so dialogue going into the holiday season and what they're very optimistic on the ad inventory levels. And the fact that they did so well that they smashed expectations -- aqueduct source tells of three and a half percent stocks have nearly 9% today. Seed patty has been on the rise analysts thinking that maybe JC -- was going into these results yes that's why 
 today's numbers were so impressive because analysts were expecting it because of the strong promotions -- -- It would gentler way to consume it from me but that was not the case. And this bodes well for -- -- I was going into the holiday. It's a typical Morgan has an -- today -- calls -- the best vote choppy waters -- you and I talked about it -- -- -- leading into the holiday season I especially because of the government shut down consumer sentiment this down. What makes it does very well -- -- and the 
 consumer with the idea of the promotions. But they don't offer it on a daily basis and they still offered those very strong brands which is key going into the holiday season. All right let's talk also about mobile and online because it's really huge part. Yet like angered that part right absolutely one thing that makes us really well is the magic of holiday -- it in the sort. And not translating back but the messages conveyed online through their website and mobile mobile it's going to be huge. Going into 
 the holiday season met. If you CEO understands that very well that social media's going to be key. Retailers are gonna do well are those that invest in e-commerce. Social media because now consumers using apps to see where they can find the best deals. It's -- usually scanned item in the store and see if they can find it cheaper online. So the fact that there spending money on e-commerce is makes analysts -- optimistic about the -- going to before I mentioned stocks up 9% today Nordstrom reports from other 
 stocks also up. Well our reports tomorrow quick preview. Yes well we usually find that -- long -- and that they're water. They are it's likely that the holiday season in the fourth quarter that's -- terms of -- -- also we're keeping it close. It is sorry economic suspected to pose the zero point 3% in store sales tomorrow. And that's expected to improve to 1% during the holiday season. Analysts are optimistic because Wal-Mart is investing -- e-commerce. And they find that because they're doing so they're 
 able to compete better with its core arm competitor which is the dollar stores. Retail -- On -- as we head to the holiday season drug artist thank you so much. Quick turnaround after -- Pearson he covered the pharmaceutical industry here at Reuters. And there's big news today about Staten drugs right these are drugs that are used to target LDL or bad cholesterol because one of four people out there. I had a heart attack in the western world in this country right. So now -- There's we're not gonna focus so 
 much on this LDL right answers -- patents are going to be used more broadly with broader guidelines correct so how -- is going to. Affect the pharmaceutical. Well one of the main things about this this these -- islands have been have been partners for ten years now. It's very rare that we have it's but he used to be that you try to get your audio. That classroom at 200. And if you -- really had a have had a previous issue heart attack or stroke again dentists have a big right now they're no longer gonna 
 have these numerical violence is gonna say. If you're at higher risk for heart attack or stroke. Take a high Staten or take you know. The highest level of dose of -- you can't. So it's not gonna be like sanguine attitude and a 700 especially make treat Pakistan. And also is this a big focus now on that level. Heart risk if you've already had a heart attack or stroke her if you're obese. If you're an activity smoke and -- these other factors. And those will come into play in terms of increasing the number of 
 people that -- -- -- but there's only one class of cholesterol lowing drugs and these kind of recommend. That is Staten they've been around since the 1970s the -- -- we know of -- Lipitor. Which is not count toward the Staten generic name from Pfizer's now generic very inexpensive. Very potent. One or the other which -- crushed -- from AstraZeneca. Also very potent but it's very expensive. So most doctors who we talked to a lot of industry analysts today and expected. Most doctors and stick with Lipitor 
 cheap generic so you would think that press story it was going to be a big bump from these guidelines for people are not expecting -- or to get a big. Other drugs are also used to treat cholesterol such as official on this a prescription fish oil from Ameren -- There's a feeling that maybe it can be. That it just came on the market this year and -- stand distance yesterday because -- Staten. Those of you wanna dates for triglycerides. Which is another type of blood fat but he could be adversely affected. 
 There are other drugs like from Abbott. That it's a drug. -- Olympics for triglycerides -- themselves. So there are written you know those who make that I mean presumably we're going to be doubling the amount of population 39 people are so they are also drugs in development that aren't stat means -- generic -- sort of have to wait and see how this all shakes out in terms of these companies their stock prices in performance going forward there's what. Think it's really interest and today several analysts 
 said that exciting to crash drugs which could be multi multi billion dollar drugs they have been hope today. -- PC SK united -- revolutionary new treatment for cholesterol. People would take the -- happens and their staff and their audio levels within an additional 60%. Beyond what the -- so a lot of people can't get -- audio Stan -- with straps. So these are kind of drugs and that could help millions of people -- have a pro but there's a question now. By some analysts whether the FDA now and the European 
 regulators or what will prove these drugs. Without trial for long expensive trial showing that they actually prevent heart attacks and stroke so added that the dynamics that are structures change to that suggest that. -- networks are actually but interesting story. -- As a person thank you so much accused. Amid a wrap up with some stocks to watch here today and first of all let's talk about why RC worldwide trucking company down 25%. Today. On the heels of reporting a quarterly loss bigger than expected. 
 This the company said there's a shortage of drivers. They actually said that. They had to cut cost and so they had to cut drivers that meant that they had to pay more overtime actually had to hire third party carriers. So I'd CEO James while to actually said quote simply put. We were operating in inefficient network. That's a -- let's move on to real dean at the stock trades below ten dollars but up 22%. Today. Yes but thanks to Sandra Bullock and the movie gravity this isn't a company that licenses. 3-D 
 technology for now. And an interesting stat from box office manager dot com gravity of course huge blockbuster film. Roughly 80% of people who went to see that movie sought in 3-D which means they were willing to pay more to see it reading because I had such good word now. That helped earnings for the company that -- -- about more screens being more business in Russia and China so that's -- stock soaring there. The talent to IPOs today extended stay debuting on the New York Stock Exchange under the symbols 
 day. -- twenty dollars a share up 16%. Today on the flip side. Is -- a Twitter this online company each day. -- for chicken and the egg what comes for her it's an education company online company you can rent textbooks. -- -- by students. All other kinds of students where -- -- and things like that priced at 1250. A share down. 20% today as it debuts at that for us -- -- -- -- follow us on Twitter -- insider. Videos con. Slash TB -- -- -- this is

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