Japan's Pajama Suit helps teleworkers look good for Zoom calls
15/12/2020 07:45
TOKYO, Dec 15 (Reuters) - Want to look good for a Zoom
meeting but don't want to get too dressed up? A Japanese apparel
company has created a "Pajamas Suit" that's meant to resemble
office attire but feel as snug as sleepwear.
Aoki Holdings 8214.T is marketing the navy, beige, black
and dark grey suits for both men and women to teleworkers as
"more than pajamas and less than fashionable clothes."
Sold as suit separates, the jackets are knit cardigans and
can be mixed and matched with elastic-waist pants designed for
sitting for long periods. All items in the collection cost 4,990
yen ($48) each in Aoki's online store.
The "pajama suit" highlights the ways clothing makers are
trying to adapt as they struggle to sell business suits with the
COVID-19 pandemic keeping office workers at home. Aoki has
warned it will book billions of yen in losses this year.
A survey by the Pew Research Center shows that most
Americans want to continue working from home even after the
pandemic, suggesting apparel companies will need to continue to
innovate in a new era of "office" work. urn:newsml:reuters.com:*:nL1N2IO34J
($1 = 104 yen)
(Reporting by Chris Gallagher; Additional reporting by Ritsuko
Ando; Editing by Karishma Singh)
((chris.gallagher@thomsonreuters.com;))