** Shares of British insurer Aviva AV.L down 4.1% at 662.8p
** AV sets itself new financial targets from its combination with motor insurer Direct Line
** Co expects operating earnings growth per share of 11% over next three years
** Analysts said the new targets were broadly similar to their forecasts, with RBC adding investor expectations had been high ahead of the update
** Analysts at JP Morgan say, "With EPS guidance looking similar to consensus, we expect some pressure on shares today"
** Co's nine-month general insurance premiums up 12% to 10 bln pounds
** AV says, in general insurance, observed areas of rate softening in first nine months
** Including session moves, stock up ~47.7% YTD
(Reporting by Ankita Bora in Bengaluru)
((Ankita.Bora@thomsonreuters.com))